Using Autoresponders to Build RelationshipsWritten by Mustafa Khundmiri
June 26, 2012 # 8:55 pm # Expert Guides, Specials # 3 Comments
Regardless of what kind of product you’re marketing online or what niche you’re targeting, you should use autoresponders to put your email marketing on autopilot.
Contrary to popular belief, autoresponders are not rocket science and you can use them to get more leads or sales. But to get real-world results with your autoresponder, you need to leverage it the right way.
You can’t just load your autoresponder with a couple of messages and expect magic. You have to work on creating a long lasting relationship with your mailing list so that you convert more leads into sales.
So how do you really go about intelligently getting the most out of your autoresponder? How do you use it to build an effective relationship with your subscribers? Here are a few ideas to work with:
Idea #1: Welcome your new subscribers
One of the most common ways of using an autoresponder is to send a welcome email to whoever subscribes to your email list. This is the email that goes out instantly to your first time subscribers.
The mistake majority of the marketers make is that they try to promote or sell right in the first email. You should avoid doing this by all means. And instead keep the welcome email short and give a ‘preview’ of what’s coming up.
You want to make your new subscribers feel at home so that they’re not compelled to hit the unsubscribe link. Your list deserves some respect, so focus on nurturing your relationship with it.
Idea #2: Ask for specific feedback
Feedback is important to understand what your target audience is looking for. When you’re designing your autoresponder follow up sequence emails, make sure you have one that asks for feedback in the second or third email.
The reason for this is simple – you want to make the most out of each subscriber that gets on your email list. And you want to make them feel valued by making them a part of your research.
When you ask for specific feedback, see to it that you’re not sending a survey with 50 questions. Keep it brief and to the point so that your subscribers have problem getting back to you. Sometimes even one single question can suffice.
Idea #3: Educate, Inspire and Motivate
An autoresponder is a tool that can help you build a strong relationship with your email subscribers. It gives you an opportunity to reach out to your subscribers and educate them about your product or service without the usual selling.
Getting people to buy from you requires you to first convince them. By creating an educational autoresponder email series, you can inspire and motivate your subscribers to turn them into leads/sales.
The only thing you need to keep in mind here is to not be hasty in your approach. You want to go slow and steady, so that you’re not only educating your list but also building a strong relationship with them.
Gone are the days when hardcore selling worked, today it’s all about pre-selling and passing on useful knowledge to your target audience. It’s about giving them the power to make an educated decision rather than pushing it on them.
How do you use your autoresponder to get the best results? Please do share your ideas in the comments section below.
One of the most recommended auto-responders to try is AWEBER