ActiveProspect, a web based provider of Cost Per Lead Advertising solutions, today announced that Raj Parekh has joined the company as Executive Vice President of Business Development.  In this role, Parekh will be responsible for growing ActiveProspect’s roster of Fortune 500 advertisers and evangelizing the value of independent lead certification.  For the past 3 years, Parekh has served as Vice President of Strategic Partnerships for LeadPoint.  Prior to LeadPoint, Parekh founded and sold LeadROI, a lead management company, which is now part of MediaWhiz.

Parekh, a well regarded industry veteran, joins ActiveProspect to lead its efforts to increase trust and transparency in CPL advertising with TrustedForm Certified Leads.  “Raj is a person of great integrity and is passionate about advancing best practices in online lead generation.  He is a perfect fit and I look forward to him joining the leadership of our company” said Steve Rafferty, ActiveProspect CEO and Founder.  ”I am impressed by how ActiveProspect has established themselves as a true innovator in this industry by introducing the concept of lead certification.  I have long admired their efforts to make CPL advertising safe and effective for big brands.” said Parekh. “I’ve spent the last ten years contributing to the evolution of marketing lead management in an attempt to solve the inefficiencies of the lead generation industry. I believe this team has created a comprehensive solution that makes that goal achievable and am happy to be a part of their quest to rebuild trust in the industry.”

About ActiveProspect, Inc.
Founded in 2004, ActiveProspect is a privately held B2C marketing automation software provider located in Austin, TX.  The company provides a suite of web based applications designed to address the challenges of Cost Per Lead Advertising. ActiveProspect processes millions of Internet leads per month through their LeadConduit platform and also pioneered the practice of lead certification through the patent-pending TrustedForm technology.

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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