Peter Wilson Named CEO of LashBackWritten by Pace Lattin
June 12, 2012 # 9:02 am # Industry News, Specials # One Comment
LashBack, a leader in brand and compliance protection for advertisers, has appointed Peter Wilson as its new President and Chief Executive Officer. Wilson was previously the President and CEO of Cutting Edge Media and the U.S. Head of Media & Technology Investment Banking at KPMG Corporate Finance, and is active in both the Executive Council of Performance Marketing and the Performance Marketing Association. Brandon Phillips, LashBack’s founder, will remain with the company as Chairman of the Board.
“LashBack has built a great brand in online advertising as a leader in email compliance and reputation management. I am thrilled to lead the company as it enters the next phase of its growth. We will continue investing in our technology and expanding the scope of our must-have compliance and intelligence products for digital advertisers,” Wilson said.
Wilson focused heavily on compliance while at Cutting Edge Media, and brings more than twenty years of experience advising and leading technology businesses. He holds a Bachelor of Arts from Franklin & Marshall College and an MBA from the Fox School of Business at Temple University. He is an active member of the Young Presidents’ Organization (YPO) and a former board member of the Boys & Girls Clubs of Philadelphia.
Brandon Phillips said, “I am excited to usher in the next chapter at LashBack with Peter at the helm. He will help drive the next generation of LashBack products, and the adoption of these must-have products by the largest brands in online advertising. LashBack will benefit tremendously from his extensive experience in the online marketing industry and his broad range of skills from strategy and finance to compliance, technology, and operations. I have great confidence in Peter’s ability to lead LashBack to the fulfillment of its mission as the leader in online compliance and intelligence solutions.”
About The Executive Council of Performance Marketing
The Executive Council of Performance Marketing is an exclusive, private group of over 100 C-Level executives from within the performance marketing industry.
About the Performance Marketing Association
The Performance Marketing Association (PMA), headquartered in Camarillo, Calif., is a not-for-profit trade association founded in 2008 to connect, inform and advocate on behalf of performance marketing, a multi-billion-dollar marketing channel, which comprises more than 200,000 businesses and individuals.
LashBack provides comprehensive brand protection and email compliance solutions to online advertisers, agencies, and email service providers. LashBack’s proprietary technology platform and unique data relationships deliver comprehensive solutions for regulatory compliance, enforcement of advertiser-specific contract requirements, and brand protection.
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