Peter Bordes: Industry will Die as We Know ItWritten by Murray Newlands
June 3, 2012 # 10:58 am # CEO Interviews, Specials # 25 Comments
Performance Marketing Association Chairman Peter Bordes says that the industry is changing from a volume based business model, and now focusing on quality. Certain companies are falling off the face of the earth according to him, because they refuse to change. Interesting interview on why CPA networks and affiliate companies are dying and what the industry must do to keep up and where the best companies are focusing.