LinkTrust Joins Growing Anti-Fraud Movement
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LinkTrust Joins Growing Anti-Fraud Movement

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As I mentioned last week, fraud protection is a must for any network in the industry, and any company that doesn’t integrate fraud systems is starting to be viewed as outcasts. As part of that mission to prevent fraud LinkTrust has announced that they have now fully integrated with CPA Detective and Scrubkit, the two dominant fraud protection companies in the industry.

Here’s a bit of information about the systems and how they integrate with LinkTrust, from the companies themselves.

 CPA Detective offers affiliate fraud detection and risk management. Detect fraudulent sources and score each transaction using the most accurate and transparent solution for online marketers that leverages centralized fraud intelligence and smart device fingerprinting to uncover the latest fraudulent tactics.

  • With seamless integration into your LinkTrust campaigns, CPA Detective provides greater transparency by introducing transaction quality predictors such as CPA Detective’s risk score, device fingerprint, browser, operating system, and the ISP alongside each transaction.
  • Real-time alerts and a dedicated team of fraud experts provide a proactive method to verify fraudulent activity and shut down high-risk sources.
  • Contact CPA Detective to learn more and receive a free 2 week trial, ROI analysis, and special LinkTrust partner pricing.

ScrubKit is an automated and powerful analytical system that assists with the detection of affiliate fraud. You can easily and conveniently monitor fraudulent activity 24-hours a day, 7-days a week, and 365 days a year. Many known networks are currently using it to effectively reduce exposure to fraudulent activity.

  • Dashboard view of all activity, risk is visually color coded according to severity
  • Effectively eliminate fraudulent, diluted, and fake conversions from your network
  • Statistical and analytical breakdown on an extremely granular level
  • “Plug and Play” LinkTrust Integration with a no-commitment month-to-month ScrubKit contract
  •  Contact ScrubKit for a free trial and complimentary risk assessment of your network activity by a fraud professional.

LinkTrust joins Cake Marketing, which has also integrated with both Scrubkit and CPADetective. This integration by these two dominant systems means that the rest of the industry needs to play catch-up immediately. I’m sure this might just give more and more clients a reasons to leave DirectTrack.

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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