iPAD usage to DoubleWritten by Pace Lattin
June 12, 2012 # 1:42 pm # Industry News # No Comments
Emarketer claims that the number of iPAD users will drastically increase in the next year. According to them, almost twice as many people will be using iPADs next year than this year, making as many as 54 million users on the iPAD.
Compared to iPads, overall tablet penetration is rising more quickly and will reach 29.1% of internet users by the end of this year, but growth will still fall off to 11.9% by 2015.
Broken down by age, the fastest growth among tablet users as a whole will come in the under-12 and 65-and-older age groups, which have relatively low penetration compared with other groups. Those most likely to use a tablet will remain between the ages of 25 and 44, among whom around one-third of the total population will use a tablet in 2012.