How to Create a More Engaging Facebook PageWritten by Mustafa Khundmiri
June 21, 2012 # 9:22 am # Expert Guides, Specials # 4 Comments
There’s something about Facebook that makes it so popular. Which clearly means that as an online marketer, you have to leverage the social platform to reach out to your target audience.
A lot of web marketers trying to use Facebook to reach out to their market are doing it wrong. And the reason for that is – they’re trying way too hard to promote themselves when they should be spending most of their time gaining a stronger, more loyal fan following.
That’s right, getting a higher number of likes to your Facebook page is not about marketing – that’s something which comes much later. You not only want to build your following on the social site, but build a following that’s loyal and active.
If your Facebook page does not have enough activity going on with meagre number of likes, it will die a slow and painful death. And I bet you don’t want that to happen.
So instead of worrying about how you’ll pitch your offer to Facebook users, work on growing a loyal fanbase that helps you take your online business to the next level. Here are a few tips to help you get more people to “like” your Facebook page:
Tip #1: Produce Interesting Content, Lots of It
There’s not one reason as to why someone would like your page – there could be many. But the basic reason will always remain the same, which is to connect to your brand and learn more about your products.
Every person that likes your page is looking out to get educated. They will dislike you if you try to sell them. And the only way to educate them is to produce lots of interesting content that is relevant.
Now, when we say content, it’s not just about updating your status or sharing a note. You have to diversify your content creation and include pictures, charts, video, audio, research data, etc. The kind of content that actually gets your fans involved.
The more content you provide, the more it gets shared and spread across the social network. This in turn gets you more fans that are actually interested in what you’re offering.
Tip #2: Get Your Fans Talking to Each Other
Social media is all about conversations – two sided conversations that actually make things social. When you’re trying to grow your presence on Facebook, you should aim to build a thriving community of loyal fans.
And in order to do that, you need to encourage conversations between fans. How do you go about doing that? No, it’s not rocket science. As long as you know how to put the spotlight on your fans and get them totally involved, you will see them talking.
Your fans also want recognition, which is why they will respond back when you give them a reason to. For instance, you may spark a discussion on a hot topic and ask their opinion. The key is to keep the conversation going by being involved yourself.
What do you do to make your Facebook page more engaging? Do share your tips/ideas in the comments section below.