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Comment RSSHitPath Drops Lawsuit Against Cake Marketing
Written by Pace LattinJune 19, 2012 # 4:51 pm # Industry News, Specials # 8 Comments
Almost a year ago, HitPath (aka WebApps) went to war against several of its former clients and the new tracking system that they moved to, Cake Marketing. They had claimed, among other things, that Cake had helped these networks illegally move from HitPath to Cake, and as part of that transferred data without permission. HitPath seemed to believe that this was basically nothing more than a version of hacking, and sued Cake Marketing for millions of dollars. PMI has learned that the lawsuit has been dropped, with HitPath accepting a settlement of $50k for legal fees related to the lawsuit.
Cake has dropped their counter-suit against HitPath in return.
The networks, in their defense, said that all they were doing was moving data from one tracking system to another, and that HitPath was doing everything in their power to make the transition impossible.
PMI received the following statement from Cake when asking about the lawsuit, “Cake and Hitpath have settled their lawsuit against each other and we are excited to put this in the past and continue to innovate and provide the best solution for the industry.”
We spoke briefly to Ricky Ahuja of Affiliate Venture Group, one of the networks also sued by HitPath about the lawsuit, and he was more than slightly excited. He pointed out that Cake Marketing covered the legal costs of the lawsuits, “Jeff and his team of attorneys were absolutely amazing and went above and beyond the call of duty to ensure we were protected.”
Cake has been in the news lately as more and more networks, including Clickbooth have left their long term tracking solutions to move to Cake.
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Written by Pace Lattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Hitpath sucks
Pace, write about something we give a flying &$&$ about!!
Today only I read that HitPath has completely dropped lawsuit against Cake Marketing..
Now we can say HitPath really suck! only drama nothing else!
We use and love hitpath.
Pace, u are up cake’s but way too much. They must be paying you
Could it be that Cake is better than HitPath?
We have reached out to several other serving companies and have asked for updates on their systems. Cake has been amazing about sending us press releases and keeping in touch with us and their clients. We will be more than happy to publish any newsworthy stuff from anyone!
It’s great to see that the two tracking companies were able to solve their issues. Our company uses Cake Marketing and I couldn’t be happier – the team over there provides great service and they’re always on top of the requests and support issues we have.
I’ve used Hitpath as an affiliate as well and their platform is also solid from the affiliate side of things. I can’t comment on the admin side, but it’s good to see that these two companies have settled.
Lawsuits like this really just bring the industry down – and we can all focus on our own businesses instead of fighting with one another.
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Can someone tell me the pros and cons of each Hitpath and Cake Marketing?
I just getting ready to go with one of these companies to setup a new cpa network. Would love some feedback.
Appreciate it!
Will