Getting Your Guest Posts to Convert BetterWritten by Mustafa Khundmiri
June 12, 2012 # 10:58 am # Expert Guides # 3 Comments
Guest posting is one of the most effective ways to get noticed, build a brand and drive laser targeted traffic to your website.
However, finding a blog to guest post on and getting published is only one half of the story. The other half is to actually get your visitors to convert. What’s the use of working hard on a guest post if the resulting traffic isn’t converting?
Getting people to visit your site through a guest post does not really count as a “successful conversion”. By conversion what we’re talking about here is how many of your visitors are taking action on your site. And converting into email subscribers, social media followers and of course sales/leads.
So if you want your guest posting to pay, you need to have a strategy that will help you get better conversions. Given below are a few tips to help you find the right blog to guest post so that it converts better:
#1: Relevancy is Key
If you’ve been blogging for a while you should know how bloggers can get hung up on the size of the blog they’re guest posting in. But a big blog won’t help you much as a relevant blog would. Relevancy is integral when it comes to achieving better conversions from your guest post.
Selecting the right blog for guest blogging depends on how well the audience will be able to connect to your content. And if the offer on your landing page will appeal to them. Analyzing these factors helps you determine what blog would be the best for your guest posting.
However, this doesn’t mean you ignore the powerful blogs out there that are not very relevant to your blog’s niche. You can guest post on them for brand building purposes.
#2: Choose Quality Blogs
Yes, there might be many blogs for you to guest post on, but choosing a high quality blog can make all the difference to your conversions.
The blog you go for has to be consistent in more than one way. Right from the blogging schedule to the type of content it publishes. This ensures that you’re not wasting your time on a blog that doesn’t care about its subscribers.
You want your guest post to bring in a healthy amount of traffic that really converts. So see to it that you post on blogs that have a loyal following. And are well taken care by their owners.
#3: Engagement Matters
While guest posting on a high traffic blog makes sense, you should also see to it that the blog you’re choosing has an active community. If the blog lacks an engaging audience then it’s obvious that the response you receive will be cold.
One easy way to find out how engaging a blog is to analyze the number of comments posts are getting. And how constructive or value-oriented these comments are. This way you’ll come to know how much the readers like the blog and to what extent they are involved.
Do you have any tips to share on getting a better conversion rate with your guest posts? If yes, then please post them in the comments section below!