US based network, buy.at announces its rebrand to global parent company, Affiliate Window. This coincides with the US launch of its innovative and award-winning platform for advertisers and publishers. As the market leaders in UK, Affiliate Window plans to share its knowledge, experience and reach with the introduction of a comprehensive, unified solution for the US market.

The objective is clear; provide an intuitive platform for advertisers and publishers, complemented with dedicated support, innovative tools, reliable tracking and an understanding of the challenges faced in a maturing industry. The launch will see all parties benefit from an enhanced user experience with in-depth analysis and transparency available on all aspects of program performance.

Mark Walters, President of Digital Window Inc remarks; “The US market is advancing and the levels of sophistication of our advertiser and publisher partners require a platform capable of coping with those demands. New technology is supposed to make life easier, add value or deliver innovation and we hope our clients feel that the new platform delivers all three. Everything we do has these three elements in mind and ensures we are consistently reinventing what we know and what our partners need.”

Affiliate Window’s platform is the performance channel’s first interactive directory, consisting of detailed advertiser and publisher profiles to openly showcase their USPs and for advertisers to clearly detail all brand requirements and program terms and conditions. Recruiting publishers based on their relevance, niche speciality or outright performance is now possible, making affiliate relationships a genuine two way experience.

November 2011 saw the launch of TheHub, Affiliate Window’s dedicated publisher portal. This provides access to advertisers’ promotional offers; seasonal competitions; updates regarding affiliate tax law and an industry calendar, ensuring publishers have access to all the relevant information in a single location.

“The launch of the Affiliate Window interface in the US represents a significant step change in performance marketing,” says Peter Loveday, Chief Technical Officer for Affiliate Window. “In designing our platform around a social core and providing unparalleled levels of transparency and openness for all our partners, this solution redefines relationship building within the industry and sends a clear message on how we see the market developing.”

Key brands already working with Affiliate Window in the US include Ticketmaster, British Airways, Skype, and TicketsNow. With the network’s service-led approach, global reach, and proven track record in mature markets, Affiliate Window is confident it can bring something exciting and new to the US.

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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