Performance Marketing Insider

Direct Agents, a performance-based digital marketing agency, secured a spot on the Crain’s New York Fast Fifty list of businesses in New York. The inaugural Fast Fifty list is comprised of privately held companies in the New York Area who had at least $20 million in revenue in 2011.
Established in 2003, Direct Agents continues to [...]

Steve Howe is the CEO and genius behind Convert2Media, one of those affiliate CPA networks that everyone is always talking about. He’s also known for having a pretty good pro-compliance team that has a special bullshit detector that keeps all the fake affiliates out of his network. He also loves recording phone calls he has [...]

As I mentioned last week, fraud protection is a must for any network in the industry, and any company that doesn’t integrate fraud systems is starting to be viewed as outcasts. As part of that mission to prevent fraud LinkTrust has announced that they have now fully integrated with CPA Detective and Scrubkit, the two [...]

Endorsing or recommending a product/service is not rocket science. As long as you know how to write an honest product review, you will see results – whether it’s an affiliate product or your own product.
Writing a personal, to the point product review that helps the prospect make a buying decision is what ultimately sets you [...]

There’s no doubt about the fact that social media is hot. If you don’t have a strong presence on the popular social media sites then you’re leaving open space for your competition.
However, if you look around you’ll find that a lot of online marketers are struggling with getting their social media marketing on track. They [...]

Running an SEO campaign is not just about getting your website or blog ranked. If you truly want to leverage search engines for targeted traffic, you need to look beyond. You have to add more to your marketing mixture so that you get a bigger, more relevant response.
Press releases can be a great addition to [...]

Today’s American youth has become focused strongly on music and artistic creativity. Referred to as “hipsters” by many, this new generation of younger people has a strong interest in artistic, creative new innovations, and not so much on the business world. Advertisers have found that calls-to-action in advertisements have been very successful in the past, [...]

There are many things that every experienced advertising or marketing professional knows. Somewhere on the list are the following facts; mobile platforms are taking over quickly and successfully, and Google knows the course to success when it comes to advertising. Recently these two facts have come together in a post on Google’s Webmaster Central Blog. [...]

Preet Bharara, the United States Attorney for the Southern District of New York, and Janice K. Fedarcyk, the Assistant Director-in-Charge of the New York Field Office of the Federal Bureau of Investigation (“FBI”), announced today the largest coordinated international law enforcement action in history directed at “carding” crimes – offenses in which the Internet is [...]

AOL was once the biggest name on the web, but since the explosion of mobile devices and Google and Facebook seemingly taking over the internet, their name has been forgotten by many. However, advertisers should keep them in mind, for they have recently announced their offering of cross-platform ads for mobile and desktop. They will [...]

The competition between Google’s Android operating systems and Apple’s iPhone operating system has been roaring on since smartphones were introduced to the public. This competition may be getting a bit more heated, because according to Optim.al, a successful ad management firm that uses mass statistics of audience activity, as stated by Rob Hof on Forbes, [...]

Israeli powerhouse, Matomy Media group is now offering a unique plan to help affiliates hit by bad networks debts. Following in the footsteps of Adknowledge, they are offering a special plan which will pay bonuses for up to a year from joining their programs, hoping to assist those affiliates that have been hit by COPEAC, [...]

Regardless of what kind of product you’re marketing online or what niche you’re targeting, you should use autoresponders to put your email marketing on autopilot.
Contrary to popular belief, autoresponders are not rocket science and you can use them to get more leads or sales. But to get real-world results with your autoresponder, you need to [...]

One can almost feel sorry for DirectTrack, who has seen its customer base slowly dwindle this last year.  Part of their issue was the massive failure DirectTrack suffered earlier this year, which became one of the biggest news stories of the industry. After dozens of networks and clients found that DirectTrack had no suitable back [...]