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Comment RSS(PMI-TV) Save Yourself from Google Penguin
Written by Murray NewlandsMay 8, 2012 # 8:34 pm # CEO Interviews, Marketing Insights, Specials # 8 Comments
Submit Express CEO Pierre Zarokian talks about the Google Penguin update and how they have been handling it from their clients. Google penguin is perhaps one of the most damaging updates for marketers, as it detects paid links using exact anchor text, comment spam, guest posts on questionable sites, article marketing site links and links from “dangerous” sites. However, a lot of legit quality sites got killed in the update. Find how you can change this, and beat the penguin with a huge SEO stick.
Written by Murray Newlands
Murray Newlands is the Host of PMI-TV. Murray is a speaker at major events such as Affiliate Summit in Europe and the US on social media marketing, inbound marketing, content marketing and affiliate marketing. He is the founder of the Affiliate Marketing Awards which takes place each year during ADTECH SF.
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Thanks Pace. I think the best thing to do is build a business that does not rely on SEO. Any thoughts?
David recently posted..Getting More Traffic To Your Site Through The Disqus Commenting System
I’m not Pace but…
Definitely building a business that relies on only one source of customers/leads is always a bad idea. Relying on adwords as your sole source of traffic was a bad idea for marketers a year or two ago, and relying only on SEO has always been something that has way too much volatility to it. Any business needs to diversify its sources of new leads and customers if it wants to survive long-term.
Jonathan van Clute recently posted..Being An Affiliate Is A Dead End.
Agreed that you should never rely on SEO, or more importantly bad techniques. Performance Marketing Insider gets at least 1-2k people on weekdays from Google — for a small industry publication, that’s huge! Why? Because we do unique content that people want to see. That’s always been the key. No tricks, just good content.
pacelattin recently posted..(PMI-TV) Don’t Email Unless You Watch This
Great video, it was only a matter of time that an update like this was going to take place. Even though a lot of sites that were doing the right things, I think in the long run this will help the sites out that have been doing it right the whole time. It will be interesting to see how this continues to play out.
Ryan recently posted..N-Touch Marketing Intro To SEO
All speak about Google. What about Bing andother search engines? And of course there are other means to get traffic, such as Social Bookmarking sites and more so video sites.
Many of my websites got penguinized, one which was giving really awesome content and shared hundreds of times on Facebook got lost rankings. I’ve learn’t my lesson! always diversify sources of traffic and never rely on one way to get traffic.
chris recently posted..Power Block Classic Adjustable Dumbbell Set Review
how would the penguin update detect paid links based on anchor text? in fact, besides comment spam on spammy blogs, how would it detect paid links at all? this seems like more of a guess than facts-based conclusions…
He’s definitely right about one thing – backlink variety is more important than ever. My rankings took a hit almost immediately after I put a few articles out that had the same anchor text at the end of all of them. Unfortunately, this is a totally non-spammy technique that Google interpreted as spam. I mean, using the same anchor link text made sense from a reader standpoint! It almost seems like you need to go out of your way to provide unecessary variety.
David L. recently posted..Growing Your Website without SEO or Google