(PMI-TV) John Rampton Makes Bank with Google RemarketingWritten by Murray Newlands
May 13, 2012 # 1:35 pm # Marketing Insights, Specials # 5 Comments
PMI-TV interviews John Rampton of PPC.org reveals what is how with Google PPC and how you can use remarketing to increase your ROI. It’s a great way to ensure that your campaign is profitable and that you are making the most of every consumer. According to Google: Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Display Network. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites. You can even show them a compelling message or offer that will encourage them to return to your site and complete a purchase.