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Comment RSS(Infographic) Black People Love Mobile Ads
Written by Pace LattinMay 7, 2012 # 9:13 pm # Marketing Insights, Specials # One Comment
As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group. As consumers increasingly use their mobile devices for social networking, video, research and shopping, its important for advertisers to understand how these consumers engage with content in order to effectively reach them.
New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices.
Written by Pace Lattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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It goes to show that black people are more forward thinking and business like than any other race. This is eye opener to mobile marketing for affiliate to cash in on.
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