Facebook Promoted Posts in BetaWritten by Pace Lattin
May 30, 2012 # 9:04 pm # Industry News, Specials # 5 Comments
Facebook has been nice enough to give me access to their “Promoted Posts” function to test it. If you didn’t know, Facebook launched, in limited beta, this week a new function that allows you to promote posts beyond the normal reach it would only get. Normally posts are promoted by EdgeRank, their in-house formula, but for a little bit more money, you can promote your posts to a bunch more people.
This means that even without someone sharing, liking or doing something else, you can make sure more fans, friends, whatever can see your post first in your news feed. My own personal “fan page” has about 5,000 people who have liked it, and honesty; about 10% of those people interact with most of the posts. However, with the new feature, just for a few bucks I can ensure that as many as 2,800 people see it.
Below is our exclusive screenshot of the promoted posts:
WebProNews describes the pricing structure:
More, Facebook appears to be testing out different pricing structures. Another example spotted over at Business Insider lists the dollar increments as $15, $20, $30, $50, and $75. If I had to guess at this point, I’d say that the different pricing structures – notice BI’s gets a lot more expensive than MarketingLand’s – the different pricing scales are relative to the amount of Facebook fans your Page has. However, if that is the case, it almost seems like Facebook would then be penalizing Pages that have a ton of fans if it’s going to cost those administrators more money to promote a post than it would if they had, say, a fourth of the fans. Guess we’ll wait and see once this feature is fully available.