Anne Howard Bashes Affiliate Summit and IndustryWritten by Pace Lattin
May 31, 2012 # 1:54 pm # Marketing Insights, Specials # 28 Comments
Not sure if anyone saw this, but Anne Howard the CEO of RushPR, some sort of PR company, decided to go completely nuts on Affiliate Summit, and more importantly the entire industry as a whole. According to her, the reason that Facebook failed was completely the fault of the affiliate industry.
Yes, you heard it here, the affiliate industry destroyed Facebook.
I have no idea who exactly she is, and what business she has commenting on this industry, but she has some explaining to do on these beyond ridiculous and weird comments.
Maybe a clue is Facebook’s large presence at affiliate summits and other events for “affiliate marketers,” often referred to as “spammers” in the online marketing world. Affiliate marketing is a loosely used term to describe “performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
These are the people behind the “Punch the Monkey” ads and the flashing banners telling you that you’re the millionth visitor and the winner of a a nebulous prize if you’ll just take a survey and give them your credit card number. They are also responsible for all those tweets taunting you to click on unwelcomed links and for those completely irrelevant comments on your blogs with a link to a service. Comments so pesty that many of us with blogs have been forced to disable our comments box. Of course, not all affiliate marketers are spammers but a LOT of cleaning up is needed in the industry.
She’s obviously very much clueless about Facebook and the online advertising industry in general. First of all, “Punch the Monkey” ads dominated the industry almost a decade ago, and that infamous banner hasn’t been around in years.
Secondly, she’s completely lost about advertising on Facebook, because Facebook doesn’t accept any third party flashy banner advertising. Perhaps she’s commenting about Facebook, and never logged into it? Facebook has their own advertising system and is in many people’s opinion, way over cautious about the type of advertising that goes on it. There are no “punch the monkey” banners.
I am not going to actually link to her article, because I’m assuming she wrote this to get some sort of much needed attention for her company. I’d hate to push my 45,000+ readers anywhere near her business now, because she’s clearly in need of a virtual spanking and an education about the industry.
I’m hoping she’s not a tech PR company?