Affiliate Reputation: In this Performance Marketing Insider interview, host Murray Newlands interviews Kevin De Vincenzi, aka “The ClickFather” from XY7 Elite about affiliate management and making sure you’re working with the right publishers and advertisers. For those who don’t know, Kevin is one of the top media buyers in the space, spending millions of dollars a month buying media on a CPM and arbitraging it.
In this day and age, one of the most common pitfalls for affiliate managers is dealing with fraudulent registrations and low-quality leads in PPL programs. Kevin’s solution is to only work with merchants and publishers that have a good reputation. Kevin’s network, XY7 Elite, selects only the best affiliates and publishers to work with so that merchants are only working with honest publishers and publishers are only working with reliable merchants. Watch what he has to say!