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Comment RSS(PMI-TV) CDN’s Improve SEO, Increase Conversions
Written by Murray NewlandsApril 22, 2012 # 7:32 pm # Marketing Insights, Specials # 5 Comments
Content delivery networks help webmasters increase their site load times. According to David Henzel of CDN NetDNA, this has a number of advantages, for example, site acceleration has a direct impact on a site’s conversion rate. It does this by hosting your site’s heavy content, like images, on local servers. This means that a user in San Francisco does not have to wait for a video from India to travel halfway across the world before they can see it.
CDN’s like NetDNA also give sites another big advantage: SEO. Google and other search engines favor sites with fast load times, which means that videos and large images could slow down a site. However, they only count for search engine load time if they’re on the same domain as the main website. By using a content delivery network, you’re hosting the video on another domain so Google does not count it against how long it takes for your site to load.
Performance Marketing Insider uses one of NetDNA’s Services.
Written by Murray Newlands
Murray Newlands is the Host of PMI-TV. Murray is a speaker at major events such as Affiliate Summit in Europe and the US on social media marketing, inbound marketing, content marketing and affiliate marketing. He is the founder of the Affiliate Marketing Awards which takes place each year during ADTECH SF.
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This is really great so it sounds like all over the world no matter where the point of origination is you can get a faster download. I like the sound of that anything that is faster is always better.
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That’s right! Content from anywhere in the world is hosted at a location that is closer to the user. This improves download times and will keep Google from counting slow download times to your website.
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Interesting stuff. All my sites are very fast so I never experimented with CDNs.
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Content delivery networks really help to improve the rank of webpages. It is obvious that if your webpage is capable to upload images and the videos faster than the other webpages then Google will notice it and it will help your webpage to increase the rank.
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Quality content and proper optimization will surely help increase your website visibility in Google.
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