Siri Sued by Angry Californian
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Siri Sued by Angry Californian

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Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According to the lawsuit, filed by David Jones in the Los Angeles District court, Siri doesn’t do anything similar to what is shown in commercials, and because of that Apple is using deceptive advertising to promote its product.

The lawsuit says, “”Through its nationwide multimedia marketing campaign, Apple disseminates false and deceptive representations regarding the functionality of the Siri feature,”

“For example, in many of Apple’s television commercials, consumers are shown using Siri to make appointments, find restaurants, and even to learn the guitar chords to classic rock songs. In its advertisements, Apple depicts these tasks as easily accomplished “just by asking” Siri,”’

Why is this important to marketers? Well, as you know, the FTC is cracking down more and more on deceptive practices, and as more and more consumers are educated, they are taking more and more legal actions. While the Siri lawsuit might seem silly, it shows that we are living in a very litigious world and need to understand the contest of everything that is being sold. It’s important to make sure that you have a good Internet Attorney, who can advise you on what steps you can take to protect yourself.

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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7 Comments

  • Rick says:

    Thanks for the article Pace, but this whole concept is a bit perplexing. Falsifications of products and services have been around since the dawn of advertising. Remember when you were a kid, sitting four feet away from a giant glowing tube known as your “television set”, and you would see countless advertisements of extravagant toys that had bells and whistles that made them seem so attractive. Then when you brought the toy home, it would either not work the way you were promised by your friend the TV, or it wouldn’t be as appealing or attractive as displayed. It’s a part of growing up; learning that things are never as good as they appear.

    This has been around forever. I guess companies cannot assume that consumers are smart enough to know that things like Siri, although helpful, requires some additional work to make the process seamless. Apple chooses to omit the part where you have to walk Siri through the process of making those appointments or finding those music notes, because, let’s face it, it wouldn’t be as impressive.

    Can’t believe people still out there believe everything they see in ads! Now if you’ll excuse me, I’m going to go play with my Lego Night Vision Goggles with added stealth optics.

  • Vina says:

    First I saw the title of the article, I got curious. Really? Sue a virtual talking phone assistant? However, I saw the point of the lawsuit and I think it somehow makes sense. This is classic.
    Vina recently posted..jamplayMy Profile

  • Noname says:

    Think the FTC will go after Apple?
    Hell no because Apple has the funds to take these Mafia FTC bullies. Why did they got after copeac, other networks and affil pubs, cuz they are small fish and knew they could get away with extorting funds from them. If I were Apple, I would just give this guy he hundred bucks (The difference from a 4 and 4G) and call it good. This is like ordering a Big Mac, opening up the container and bitching that the burger that I had paid for didnt look like the one pictured on the menu, they never do. Hell I think I’ll be calling the FTC first thing Monday morning and have them sued for false advertising.

  • Jeff says:

    Thanks for the article. I know it may sound a bit silly, but I assume he is suing the maker of the app.

    I applaud his efforts. Look. The ONLY way to keep companies honest is when their victims, or uh…customers, stand up against their deceptive practices. Its about the money.

    The internet marketing would is filled with manipulating and deceptive practices, some are out-right lies, and they get away with it to the extent people allow it.

    When it cost them too much money, the will stop being deceptive. Many companies, or persons, count on a certain percentage of victims doing nothing, not even asking for a refund.

    The FTC makes it very easy to report businesses and we all should do our part to keep companies honest. There is an online FTC Complaint Assistant at https://www.ftccomplaintassistant.gov/.

    If that is not quick enough for you, then sue them and require them to produce real earnings and client information so the extent of their can be determined.

    As the old saying goes, “All that is necessary for evil to triumph is for good men to do nothing” Edmund Burke.

  • Hardworker says:

    This is retarded. Thanks for the big Mac example, excellent point.
    Anyway, apple has a fingerprint at the end of each commercial “sequences shortened”
    Anyway, in terms of false advertising, I suggest that if you buy a product and it doesn’t live up to your expectations, return it and get a fikkin refund …
    Now of apple or whoever he bought his phOne from wouldn’t refund him. That’s a different story

    But seriously, you don’t like Siri? Return your phone and buy an android phone with google tap haha ;)

  • I use Siri to make appointments all the time. Siri is freaking amazing.

    “Reschedule my meeting at 10am tomorrow to 2pm on Thursday”
    “Remind me in 20 minutes to _______”
    “Schedule a meeting next Thursday at 1pm with _______”
    “Remind me every month on the 1st to pay the _______ invoice”

    I use “her” for stuff like that routinely. Not to mention sending someone an email or text message, placing phone calls while driving, etc. If ALL you use it for is looking stuff up on Google, then yeah I suppose it’s not such a big deal. But then you’re seriously under-utilizing your device.

    Jonathan
    Jonathan van Clute recently posted..Time To Make WordPress Go Viral…My Profile

  • Unfortunately people look for any excuse to litigate it seems. The facts are this just costs everybody and makes life that little bit more miserable than it has to be. Thank you for bringing this to our attention as we all need to watch what we are saying and what we stand behind. At my site which I now have to manually monitor every article placed on it just makes for a great article site.

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