Siri Sued by Angry CalifornianWritten by Pace Lattin
March 29, 2012 # 8:54 am # Industry News, Specials # 7 Comments
Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According to the lawsuit, filed by David Jones in the Los Angeles District court, Siri doesn’t do anything similar to what is shown in commercials, and because of that Apple is using deceptive advertising to promote its product.
The lawsuit says, “”Through its nationwide multimedia marketing campaign, Apple disseminates false and deceptive representations regarding the functionality of the Siri feature,”
“For example, in many of Apple’s television commercials, consumers are shown using Siri to make appointments, find restaurants, and even to learn the guitar chords to classic rock songs. In its advertisements, Apple depicts these tasks as easily accomplished “just by asking” Siri,”’
Why is this important to marketers? Well, as you know, the FTC is cracking down more and more on deceptive practices, and as more and more consumers are educated, they are taking more and more legal actions. While the Siri lawsuit might seem silly, it shows that we are living in a very litigious world and need to understand the contest of everything that is being sold. It’s important to make sure that you have a good Internet Attorney, who can advise you on what steps you can take to protect yourself.