3 Tips to Leverage Pinterest for MarketingWritten by Mustafa Khundmiri
March 31, 2012 # 7:56 pm # Expert Guides, Specials # 10 Comments
The Pinterest craze is spreading across the web like wildfire, and there’s no stopping to it. The site is on its way to social media domination. However, online marketers are still trying hard to figure out how Pinterest can be used to get the word out about their product, get some targeted leads or just some relevant exposure.
Integrating Pinterest into your marketing mix shouldn’t be hard, as long as you know what you want to achieve from it. The following article delves into 3 unique tips to help you get the most out of Pinterest in terms of marketing that gives results:
1) Have a Plan Up Your Sleeves
There’s not much that can happen without a plan, and the same goes for your pinning activity on Pinterest. You need to know where you’re going and what you seek to achieve from Pinterest and how it can help you with your online business goals. Determine if you’re pinning for:
- Getting targeted traffic to your website or blog
- Building brand awareness and taking your web business to the next level
- Creating a community of interested people that you can market to later on
- Striking new relationships that will help you connect with your target audience
- Pre-selling your product and educating people about your market
There are so many different goals that you can work on when using Pinterest for marketing purposes. However, it’s important that you achieve real clarity first. Each of your well planned goal helps you:
- Use Pinterest to get the maximum leverage out of it
- Create boards that will attract the right people
- Curate pins that will actually be re-pinned, giving you the viral advantage of the social network
You need to be laser focused on your objectives, but at the same time be flexible so that you don’t miss out on any opportunities. Also, see to it that you’ve got rules and regulations that you follow to ensure that your team and collaborators understand what to do.
2) Find Your Target Audience
Researching Pinterest and doing your homework is crucial if you want to launch successful marketing campaigns on the social site. You want to make sure that the type of consumers you are targeting are actually an active part of the Pinterest community.
Even though Pinterest is 98 percent women, understand that not every women on the social network is pinning consistently. Also, this doesn’t mean that Pinterest cannot be used to target men.
The idea is to look beyond your target audience and find influencers who can help you spread your message widely on the network.
3) Know What You Want to Communicate
Using Pinterest for marketing is all about understanding your audience and knowing what and how to determine the right message. You should have a clear picture of what you want to communicate to them.
Now, Pinterest is not just a social site with a bunch of images, it’s much more than that. Knowing this, it’s important that you clearly lay down your strategy on making your picture worth a thousand words. Each and every image that you pin and repin sends a strong message, making a formidable impact on your audience.
While you can always add your own perspective to the images you share, you should also see to it that you are carefully choosing the right ones to pin/repin. The message that you send out should be consistent.
How are you using Pinterest for your marketing? Are there any specific tips or ideas that you would like to share with us? Please do comment below!