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Comment RSSZynga to start New Incent System, Reward Advertising
Written by pacelattinFebruary 3, 2012 # 11:38 am # Industry News, Specials # 4 Comments
Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers. Called Reward Advertising, this incentivzed based system already has signed up Coca-Cola, Mastercard and 20th century Fox’s Film “What’s Your Number.”
The ads will only run when players are low on energy, and require them to complete function such as watching a film trailer, completing a survey or other information.
Facebook tried to roll out a similar program, but it never caught on. Zynga has been trying to grow their revenue base since they make a relatively small amount of money on advertising compared to the sale of virtual goods and rewards.
Written by pacelattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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I own Surveyville.com (just a domain in my collection)
if they are interested… hehe…
Hugh
Now that Zynga is a public company they’re under serious pressure to improve revenues and increase stock price. They will need to continue to innovate and find new “viral” titles to keep making money and shareholders happy. I’m curious what type of interaction we will see with these reward based ads.
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Zynga’s formula worked well up till now, but I still think their future is in question. Their games are less fun and more and more people are realizing how repetitive and addicting they are. While I think they’ll continue to make money, I think they have to create actual great games in order to grow further because their market seems saturated and they’re not going to grow with people who have experienced their games in the past and caught onto how addicting they are.
I stopped playing them about a year ago when they started getting crazy spamy!
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