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Comment RSSTitle Tag SEO Tips Cheat Sheet
Written by pacelattinFebruary 4, 2012 # 12:06 pm # Expert Guides, Specials # 5 Comments
Recently Google came out again and emphasized the important of page titles in search results. As they pointed out, they are the first line of any search result and part of the actual links to click on. We already knew this, right? Why did Google decide to inform us again when you’d think that all webmasters, and especially marketers are very aware that a page title is the most important part of SEO?
It’s simple: despite what we should now, many marketers focus on other things and ignore the importance of titles not only in SEO, but in actually getting people to click on the link. It’s a call-to-action, and if its boring, not that interesting and doesn’t engage a user, then perhaps that is the difference between lots of clicks and no clicks whatsoever.
For those that need a refresher, here are a few key tips on Titles
1) For most search engines the maximum length of a title tag is between 60-70 characters and if you are over 70 characters, the title will be cut off.
2) Title Tags should reflect the content of EACH page. Don’t use a boiler plate for every page in your site, actually change the title on each page, to show what is new about that page opposed to the other page. This is really important for SEO, because everyone searches differently and one keyword difference could affect traffic.
3) Don’t overstuff keywords. Besides making sites often unreadable, it’s consider spammy and actually will make users ignore your site. It also will cause high bounce rate, and gain Google’s attention as content spamming.
4) Despite what everyone claims, no need to use your company’s name always in all the titles. If you are trying to get attention of users, sometimes using all the characters and not having a site title is better.
5) Put important keywords in front of the title tag. According to several experts, the closer the keyword is in the front of the title
Written by pacelattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Thanks for reminding me about the tags used on the title. I sometimes forget the essentials. How many characters should a title be advisable?
Thanks for the reminders again!
-Georgie
Georgie V. recently posted..How To Pick Up Girls
It’s a fact sometimes people over look the simple things and some people try to use long tailed keywords for the title tag and it get cut off. Also a good reminder to check your sites and your title tags, I’m off to check mine now.
Dan recently posted..Authority Hybrid
Its a true fact that people make mistake in these small type of matters and this post will be an good remainder to all those people including me
lol
One simple change to a title tag can make all the difference. Adding something like the ‘areas served’ to a clients title tag recently resulted in a substantial ranking increase.
Also often left our are meta-tags, because Google doesn’t use them.. Yes, but most other older engines do and one thing will almost always be true, search engines love to crawl each other.
Nick J. West recently posted..Analytics Steers the Ship
I want to share here something. After reading your blog, Pace, I must say that this is a good platform to share my views. After launching Penguin – Keyword stuffing is strictly prohibited. So while putting the title tags for your web pages, please keep it in mind that if you will use unnecessary keywords, then your website can be penalized by Google – so beware and do it carefully. Anyways – loved your article and thanks for sharing this.
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