Performance Marketing Insider

In the SEO world, any page that your visitor lands on is your landing page. And if this page isn’t engaging enough, you lose points, and the visitor. Here’s how to create a more engaging SEO landing page that gets people interested in what you’re offering and makes them take action.
Connect to People, Not Bots
Getting [...]

According both DirectTrack and it’s customers, DirectTrack has suffered a massive failure to its entire system, that has no “immediately resolution.” Those in the industry first attributed this to server  severe Denial of Service Attack, but recent emails between the customers and networks show that the failure is much more serious.
The following correspondence was sent [...]

The FTC has basically destroyed Jesse Willms, the famous Canadian Acai peddler. In a settlement order, that is part of the FTC’s campaign on affiliate and online marketing scams, basically bans Willms from ever operating in a similar manner in the US. His offer, including a penny auction scam,  ran on dozens of affiliate CPA [...]

Today in my Google news alerts came a story that claimed there were no women in the industry. The writing was a bit on sexist side, claiming that women aren’t in the industry because it’s a high risk industry, and basically that they are only good for being pretty affiliate managers.  This is not only [...]

Here are the leaked Facebook ad platform update documents, as mentioned in our article on New Facebook Ads.

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A leaked document, available here on Performance Marketing Insider Leaked Facebook Document, has suggested that Facebook may soon be introducing changes to its premium PPC ads.
Facebook’s PPC platform is already a very popular one, with businesses around the world using it to gain insights into how far their advert reached and just what kind of [...]

We are delighted to announce that Luke Kling of PeerFly has been voted as the #1 Affiliate Manager in the World as per our Winter 2012 Survey. One of the interesting things to note is that he actually received more votes than PeerFly itself, which was voted as the Top CPA Affiliate Network for the [...]

Performance Marketing Insider is proud to announce the results of our Top 10 CPA Networks Survey for the Winter 2012. This survey is a continuation of the survey that has been done for almost 10 years, first with ADBUMb then ADOTAS.com. The industry has obviously made some huge changes, and with that every year those [...]

There are all types of crafty names “Optimization adjustment”, “Throttle”, or good old “front end scrub”
Being a media buyer I find this nothing short of thievery and feel it should be exposed. It all started back in the early stages of coreg in 2004. Many of you remember the first wave of one field offers [...]

Email service provider and leading provider of web-based email marketing software Mailigen greets new success. Mailigen’s affiliate program now ranks 1st out of all other email service providers and in the top 100 out of 3,439 affiliate programs run by Commission Junction.
A growing leader in the email service provider (ESP) industry, Mailigen, announced today its [...]

In perhaps the strangest, but funniest video I’ve seen in a long time, Microsoft has gone after Google Apps with a great new video.

Of course, what makes this really funny is that it’s hosted on YouTube, and that it has a lot more dislikes than likes. In fact, most of the comments are actually against [...]

The CEO of AddShoppers, Jon West, emailed me yesterday to inform me that they have officially announced the first integration of a Facebook “Want Button.”  This is pretty cool new feature that they have rolled out which allows anyone to click on a “Want” or “Own” button that will be integrated into the Open Graphs [...]

Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult it is, especially in starting new campaigns. Well, the new targeting options are really, really cool including some really amazing new features.
The broad category options are basically demographic and lifestyle options [...]

Despite in their IPO filings, they mentioned that they had nothing whatsoever planned for mobile monetization, Facebook will be making an announcement on February 29th in NYC that they will indeed be involved in mobile facebook advertising.
With over 425 Million of the users accessing Facebook via their mobile device, this is a sure fire moneymaker. [...]