International SEO #Fail
Home » Marketing Insights, Specials

International SEO #Fail


According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and more affiliates embrace international offers, this becomes a more and more relevant topic.

Lopez claims there are many examples in International SEO failures, but finds a great example in a study of a medium-size hotel chain with hotels in several European countries. Even though it has six possible languages to navigate the site, there are some interesting things to learn:

–       Visitors from Costa Rica, whose navigator was set for native English produced the same amount of traffic as those who had the browser set in Spanish. Yet, visitors from China, Dominican Republic or Turkey who have it set in English produce a bunch more revenue.

–       Egypt bookings were 100% English browsers

–       Latvia customers used German and English browsers.

What does this mean exactly? We aren’t sure, but it definitely points to the fact that people from other countries are viewing sites in English and using them, right?

Well, another study shows otherwise. According to JP Morgan, in a report prepared for the US Department of Commerce, only 27% of international online shoppers actually speak English.  This means that folks all over the world are not shopping in other languages, and unless you focus on them in their own language you are costing yourself a lot of potential revenue.

So, is it a good idea to provide alternatives to English speakers, perhaps making some of your pages in another language and linking to non-English offers? It would seem so, especially if you already have a very popular site about a certain topic. Creating subpages in other languages could provide you with a lot of additional income, especially since much of the affiliate marketing world is still ignoring international offers.

Here’s a great video on International SEO from SEOMoz.


Sponsored by:
EnvyusMedia. Great Offers. Great Support.

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

There are one comments. Join the discussion.

Share/Bookmark this!

One Comment

Leave a reply

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

Recent Posts

Subscribe to PerformInsider

Get a FREE COPY of the Affiliate Marketing Insiders Handbook NOW! You'll also receive the free Performance Marketing Insider Newsletter and recieve weekly updates on what is going on in the affiliate and performance marketing industry. You'll learn it first at Performance Marketing Insider.

Your Email
Your Name

Advertise Here