Performance Marketing Insider

I’ve been fortunate to have known Arikka Greene for a while and have a lot of great conversations with her about the industry, life in general and more importantly what’s good to eat in France. She’s a charming, delightful young lady who definitely knows her stuff. When she told me she was taking a job [...]

DatingGold captured the Affiliate Program of the Year award at the first Adult Entertainment Virtual Convention this past weekend. The award, named the “Great Diamond Penis,” is awarded to best in category for the best smut on the internet.
“We are honored to have received this award,” said Alfonsus Kusuma, VP of sales and marketing for [...]

Most of the affiliate marketers know the value of organic search traffic. Many even strive to strike an SEO home run. And why not? After all, it’s free exposure if you manage to get ranked for the right keywords. However, things don’t seem to be that rosy after Google’s Panda update – reaching the first [...]

Twitter is turning out to be one of most useful social tools for online marketers. Regardless of what niche you’re targeting, you should leverage Twitter to the maximum to stay ahead of your competition. Besides driving direct traffic to your main website or blog, you should also try to get as much exposure as you [...]

In a letter to customers, Digital River’s CEO has responded to the issues that DirectTrack faced this week. Of course, since they could face possible legal actions and more obviously, loss of all their customer base, they did not address what happened.
Full text of letter is below.
As CEO of Digital River, I want you to [...]

Online Gambing Giant Bodog has been raided by the feds late last night, and its founder billionare Calvin Arye and associates have been indicted and/or arrested.  Arye has been accused, under a grand jury indictment, of operating an illegal gambling business in the United States involving sports betting and committing money laundering
The Bodog website domain [...]

In an interesting twist, Yahoo has come out with a claim that Facebook is infringing on up to 20 different patents that they own, including advertising, the personalization of websites and social networking and messaging. This potentially is a huge windfall for Yahoo, and more importantly an enormous issue for Facebook.
So far, all that has [...]

A new report by Affiliate Window strategist Owen Hewitson answers the question if Affiliate sales can ever be incremental. Basically some people have questioned if affiliate sales are often being sent to people who would have bought the product anyway, and that affiliates are doing nothing more than piggybacking other promotions and advertisements.
Hewitson points out [...]

I thought it would be appropriate for HasOffers to respond to the recent Digital River catastrophy, more specifically how it relates to DirectTrack. Most of the world already seems pretty confused about the extremely low level of redundancy described in their statement on DirectTrack.com, or if in fact the situation was caused by other factors. [...]

Bevo Media, an online marketing technology company based in San Diego, is set to launch the first ever exchange for the performance marketing industry in March 2012. The platform will give internet marketers the opportunity to display their highest converting ads, landing pages, and affiliate offers for any given impression. This technology, although present in [...]

It’s always funny to me all the affiliate marketers who post photos of themselves with bling, money coming out their month, and then post a photo of their 2002 Toyota Camry.  It makes you wonder first how much money they are really making, but more interesting, what exactly they are spending their money on. It [...]

People ask me all the time how to get started with Plenty of Fish Ads. In fact, they usually send a message like “You’re totally like the Jeremy Lin of Online Marketing, how do I get started making slam dunks with POF.” Of course, the references are really accurate, and POF is definitely Lin-Tastic. Instead [...]

Almost 48 hours since the original crash, Performance Marketing Insider has learned that there are still networks facing significant or complete network outage. As reported yesterday in Dozens of Networks Shut Down: DirectTrack Suffers Massive Failure, DirectTrack reported a massive SANS storage failure. However, several insiders have pointed that this type of failure is highly [...]

Google Panda’s on the prowl, and it may just get you for linking to bad neighborhoods. It’s about time bloggers and webmasters realize that quality link building is serious business. Low quality backlinks will only make things worse. If you want a sturdy, long term relationship with the search engines then build links more intelligently, [...]