For those who don’t know, I’m also a pretty hardcore gamer.  I own every major gaming system and hundreds of games. I made my first million in the gaming industry, merging my computer games network to an advertising company in 1997 and then helping to create the first online representation firm, which still exists somewhat today in the form of Winstar Interactive.  While I don’t play as much as I used to, I can still be found on the weekends playing for two days straight, ignoring pretty much everything around me.  I even own many of the same weapons in Modern Warfare myself, including a kick ass gun with holographic site that I’ve built over the last few years. (And yes, it’s real)

Anyway, it hit me that there are a lot of things that you can learn from MW3, and use as an affiliate. So, without much ado, here are a few things you can learn from playing Modern Warefare 3 and employee in the performance marketing industry as an affiliate.

1)   Move Around. Movement is extremely important in MW3, if you are caught sitting still, you’re going to get killed pretty fast. It’s one of the unfriendliest games for campers, and the best players are constantly moving. What does this have to do with performance marketing? Always be trying new things, new networks, new campaigns. Don’t stick with one thing. The worse thing you can do is stay in one place, thinking you have easy kills, only to ignore what is going around you (such as a major CPA Network going out of business)

2)   Have a lot of weapon choices. Getitng the most out of weapons in MW3 is important. While people have their favorite weapons, there are so many combinations that can make a great player. As an affiliate, you need to do the same, learning what tools there are and combining them. It’s not bad to have one great tool that you always use, but its better that you are familiar with all the tools and mix and match for the job.

3)   Aim well and be accurate. Targeting enemies will always give you an advantage in MW3. Learning the same in aff marketing, targeting potential deals is extremely important. Know when something is hot, know how to hit it hard and make as much money as possible – but while still having peripheral vision to know whats around you.

4)   Reload Often. IT’s really bad to run out of bullets in MW3, also you need to do keep track of what is going on in your affiliate marketing campaign. Any CPA network will tell you that usually the fist one to notice a campaign is down, or something is wrong, are the best affiliates. While sitting infront of your computer, with porn on one screen and your stats on the other pressing refresh over and over again isn’t probably recommended, you should always know what is going on. You can loose all your profit when a site goes down and you don’t notice it.

Do you have any strategies that you’ve learned from MW3? If so, love to have your feedback below.

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

There are ten comments. Join the discussion.