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Monthly Archives: January 2012

Bidding on Trademarks Makes Sense

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For many, many years it was considered a complete “no-no” to bid on other brand’s trademarks. In fact, worried about possible lawsuits, many performance-marketing campaigns specifically worded in their terms, that trademark bidding on competitor’s brands was not allowed whatsoever.  ... Read More »

New Sponsor: Wheaten & Wheaten

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Would like to give a welcome to Wheaten & Wheaten, one of our new sponsors. I have decided to start introducing our sponsors as they come in, and some of the old ones, in order to show appreciation to those ... Read More »

OldSpice Owners Discover Free Facebook Advertising and Fire 1,600

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I’ve always said that companies are hiring way too many people to manage online advertising and that frankly, that media buyer are just lazy and many are a complete waste of money. Agreeing with me, the CEO of Procter & ... Read More »

Chris Kay and Blue Global Media Dominate

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The Payday Loan market has received a lot of negative press lately, with FTC lawsuits up the wazoo and articles written about all the scams out there. Despite this, there are a few companies out there making a killing in ... Read More »

Modern Warfare 3: What Affiliates Can Learn

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For those who don’t know, I’m also a pretty hardcore gamer.  I own every major gaming system and hundreds of games. I made my first million in the gaming industry, merging my computer games network to an advertising company in ... Read More »

Adscend Media Says Facebook Allegations are Bunk

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This past week, Facebook along with the Washington State Attorney general, sued Adscend Media claiming that they were defacto spamming Facebook with “likes.”  This is a curious extension of the CAN-SPAM laws, because it claims that likes, even when generated ... Read More »

Why are CPA Networks Going out of Business?

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With last weeks announcement that COPEAC, one of the first CPA networks in existence, was shutting down, people started talking a lot more about the issues in the industry. We received dozens of emails and comments asking why CPA Networks ... Read More »

I’m Sexy and I Know It

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Pay-Per-Call Drives Money

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For too long, publishers and advertisers have been burdened by a mutual lack of trust. Trust is a reciprocal issue, and it’s clear that both camps have reasons to be concerned.  For many publishers, advertiser scrubbing practices have always been ... Read More »

How I Make Millions on Pay Per Call

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Two years ago I started marketing pay per call offers.  I thought the channel had the potential to solve lead quality issues so many of our advertisers were complaining about.  A perfect fit for complex sale campaigns that require a ... Read More »

MegaUpload Bust Should Scare Affiliates

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I’m not one of those conspiracy folks who will rant all day about the evils of the government, and how they are going to take away our guns, force us to worship Satan or worse, make us listen to Justin ... Read More »

QR Codes to Retire in 2012

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According to bieMedia, and online marketing and media company, the QR code will die before it really took off. They are claiming that these codes will actually be replaced by mobile video search, which according to them, is faster and ... Read More »

CPX Goes Cookie Free

Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early 2012, CPX IP (Cookie-Free) Targeting. CPX will leverage its unparalleled online reach and a previously announced partnership with predictive data solutions ... Read More »

SEO Tips For WordPress

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WordPress is definitely the best blogging tools out there, and it’s one that I’ve used since 2005 when I opened ADOTAS.com. HTML is great to know, but using WordPress makes your job easier and allows you to spend more time ... Read More »

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