E-Mail & Zip Submit Offers Linked to Majority of Facebook Scams
Home » Industry News, Specials

E-Mail & Zip Submit Offers Linked to Majority of Facebook Scams


According to Internet Security Firm CommTouch, the majority of Facebook Scams in 2011 used illegal and deceptive methods to promote affiliate marketing offers – most of them email or zip-submit offers.

CommTouch claims that over 75% of all of the scams on Facebook were linked to several affiliate CPA networks and their affiliates promoting offers. Virus-like programs that spammed Facebook friends often promoted these offers. When people were tricked into clicking on those links there were often then enticed to promote the offers themselves, again without their knowledge. While the report itself did not identify that these were email/zip submit offers, anyone in the know knows that these “surveys” that give away free gift cards and free ipods, are attached to those offers — where affiliates are paid a fee between $1.50-2.00 for every consumer that enters their email address or zip code. The hope is that those consumers will then convert and actually buy offers, fill out surveys on the back-end.

CommTouch labeled the affiliates as “scammers” and “cybercriminals” leaving no room questioning that these techniques are seen as not just unethical, but criminal and illegal.

View the entire Presentation Here:

View more presentations from Commtouch

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

There are twelve comments. Join the discussion.

Share/Bookmark this!


Leave a reply

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

Recent Posts

Subscribe to PerformInsider

Get a FREE COPY of the Affiliate Marketing Insiders Handbook NOW! You'll also receive the free Performance Marketing Insider Newsletter and recieve weekly updates on what is going on in the affiliate and performance marketing industry. You'll learn it first at Performance Marketing Insider.

Your Email
Your Name

Advertise Here