Performance Marketing Insider Articles in November, 2011

Article Archive for November 2011

Home » Archive » November 2011

Boost Adwords CTR by 150% with this Tweek

boost

Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in “increase virtual memory.” Which ad do you click on?
 

PPC Ad #1
PPC Ad #2

 
Notice that the ads have much in common. The [...]

Bing’s Top Searches of 2011

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Funny and interesting, bing has released the top searches of 2011 to the public. I’ve mentioned before how important it is to know about trends, because you’ll be able to create, develop and market products that match those trends. If you were smart enough to have bet $500k on that Kim Kardashian’s marriage would have [...]

Stupid Idea: Federal Sales Tax Supported by PMA

tax-man

Congress has started legislation to start a possible federal sales tax, specifically aimed at online retailers. The Performance Marketing Association, has expressed support on this idea, pointing out that it is a better idea than having tons of State Nexus Taxes.
“There is a real sense of urgency for this legislation to become law. If Congress [...]

Cyber Monday Spending Up One Third

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Cyber Monday was up 29 percent for online retailers selling though Mercent Retail versus last year, according to the Mercent Retail eCommerce Index. Mercent is a technology company that helps retailers reach more consumers online.
The Index matches prior data and reports retail activity handled by Mercent’s online shopping and advertising channels, including comparison technology, third-party [...]

Feds Seize Over 100 Domain Names

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Federal authorities in the U.S. have begun another crackdown of counterfeit and piracy websites. Over100 domain names have been seized by the government. The domains are part of the resurrection of Operation in Our Sites, a domain seizing operation developed to curb online piracy and counterfeit operations.
According to TorrentFreak.com, in 2010 the Department of Justice [...]

Job Seekers Going Mobile

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According to an infographic from Beyond.com, 77 percent of job seekers use mobile job search apps. The use of mobile phones reflects an on-going trend of consumers using mobile devices to conduct activities previously handled by their home computer. The study found that the main reason job seekers like to use their mobile device is [...]

Google Lines Up Five At A Time

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Google recently changed Product Ads to include the ability to show five separate products at a time. The improvement give users more information and pricing details and lets advertisers showcase more of their inventory at the same time.
Product Listing Ads show product images, prices, and merchant name without using extra keywords. When users conduct an [...]

Yahoo Shuts It Down

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Performance marketers and website owners who counted on Yahoo Site Explorer for backlink information will have to look elsewhere for that data. The long awaited move took place this week when Yahoo closed the service for good. The changeover to Bing’s algorithm is finished, and Yahoo Site Explorer has been combined with Bing Webmaster Tools.
Many [...]

Like Cash? How about cash for Likes?

likes

Short and sweet, if you are not already being paid to generate social media actions for your advertisers you probably will be soon enough.  And if you are an advertiser and have not thought about what social media actions mean to your sales it’s probably time to begin crunching the numbers.
The word “like” is almost [...]

Google Caught Pimping Brands on Porn Sites

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AdNews – More major brands have been caught buying online ad space on soft porn sites as pressure mounts on Google to declare its hand on the commercial use of this content across its online advertising network.
Google has also been using such websites to promote free trial advertising offers, sharing the same pages with ANZ [...]

Kids want Ipads not PlayStations

ipadkid

According to a new survey by Nielsen, 44% of kids 6-12 would rather have an Ipad or Iphone. This is in sharp contrast from previous years when Playstations, Xb0x360′s and similar console games were always ranked up there. This is very, very interesting information for marketers because it means that the interests of children are [...]

Trada Opens Crowdsourced Ad Marketplace

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PPC crowdsourcing firm Trada has released a Facebook version of its advertising marketplace. Trada, founded in September of 2008 in Boulder , Colorado, originated the PPC crowdsourcing concept for Google Adwords. The company will use a similar model to help advertisers target and optimize campaigns on the world’s largest social network.
Trada’s thousands of ad optimizers [...]

Google Suspends over 500 Fraudulent Ads

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MoneyLife.com – Google finally acknowledges that when advertisers are seedy small businesses the publisher has greater responsibility in accepting such advertisements
Consumer groups have been complaining for years about proliferation of fraud ads on Google — and at least one organization has demanded that search engine giant donate its proceeds from the tainted ads to consumers [...]

Feds Go after Nutraslim and LeanSpa Flogs

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Performance Marketing Insider has learned that both the FTC and the State of Connecticut have launched actions against LeanSpa and Nutraslim, owned and operated by Boris Mizhen of Connecticut. The actions accuse Mr. Mizen through his companies of  taking over $25M from consumers through the use of Flogs and fake news sites to promote their [...]

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