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Comment RSSYour Traffic Sucks… Go Indian
Written by Alex BeckerOctober 18, 2011 # 4:08 pm # Expert Guides # 15 Comments
So a few night ago I was buying an energy drink at a place we all know and hate..Wal-mart.
Like usual the lines were backed up with a ton people and I was going have to wait in line for a good 20 minutes just to buy 1 drink. This was a waste of time, and one of my biggest rules is Value Thy Time.
So, I instead walked 10 steps over to the electronics departments cash register and was able to check out in seconds while the horde of people continued to waste their lives waiting in line for one of the many open cash registers in the store.
The funny this is this is that 95% of marketers have something in common with these people. Instead of a fighting over the same cash register though , marketers are dueling over the same traffic when the cold hard truth is THEY DO NOT HAVE TO.
Just like at Wal-Mart, there are cash registers (traffic) everywhere. However most online Marketers, just like the Wal-mart people, are stuck fighting over just 1 type of traffic.
American Traffic Is The Hard Way
Alright, did you know that well over a billion people speak English? Did you also know that only 300 million of those people live in U.S? That is not even half of the english speakers in the world.
So what is really crazy, is that most of marketers target only 30% of their potential English speaking customers (Americans)
The result is there being WAY to much demand for American Traffic and way to little supply of it. Because of this
- Ranking highly in the American Google(.com) is extremely competitive
- The price for advertising to American traffic is astronomical
- You constantly have to fight your competition to stay on top
In short, marketing to American traffic is like going to overused playground covered in broken glass and expecting to have fun.
So who do I market to then?
The answer is foreign countries!
- Guess what massive country speaks mostly English and is exploding right now..India
- Canada’s first language is English, yet its is almost 10 times less competitive for online marketing
- The Google Adsense CPC for some completely untapped high traffic keywords in the Philippines (speaks mostly English) is over .90 cents
The thing is this applies to applies to all sorts of traffic generation online methods (SEO, paid traffic, etc) Check out the example below ( based on real results I have gotten online)
For Paid Traffic In The Same Niche
Price for 150×150 banner ad on an American site = $2 per CPM (thousand views)
Vs
Price for a leaderboard sized Banner on a Canadian site = .02 cents per CPM (My cost per click was less than .01 cents)
Best of all results like this are very common. Here so other benefits to target foreign traffic
-The price for Pay Per View traffic is often 4 times cheapers from foreign countries.
-Adspace can be bought for next to nothing.
-Searchs that are extremely competitive in the Amercian Google are virtually open game in other countries ( I get into this a lot in another popular article of mine : The Harsh Truths SEO and How The Big Dogs Really Bank ).
There is literally an endless amount of loops holes when you start looking at traffic globabally instead of just focusing on one spot.
AND The reason for this is not because the traffic is bad, it is simply because no one is fighting over it yet!
So Stop Waiting In Line
If you are an online marketer, stop being one of the 100 morons waiting in line at Wal Mart and be the guy that finds the better way to do things. One of the coolest things about the internet is it allows you to get access to customers regardless of where they live. Restricting yourself to just one country is absurd!
Stop fighting over high priced competitive traffic and start utilizing the untapped foreign traffic that will literally bring you the SAME results for 1/10th of the work.
Written by Alex Becker
Alex Becker is an Internet Marketer, Author and Blogger who specializes in SEO and converting traffic. His current focus is expanding his Internet Marketing Blog The Link Back and growing his marketing company (Surge Wofl)
He also has a dog named Boots!
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Very interesting, Alex. I get a huge number of visits from the Phillipines for some reason. There are huge markets out there, that’s for sure.
BTW, the CommentLuv settings here are awesome. It looks as though I can select from *more* than 10 of my posts.
AstroGremlin recently posted..You Don’t Know Your Best Ideas
Yep the phillipines is one the best places to focus on right now
You are totally right that you can buy a lot of cheap traffic from Indian sites, but there really are not that many good offers available for India.
Canada and UK on the other hand is countries that everyone should try marketing to.
btw.. nice post!
One of the reasons to target US, Canada, Australia, New Zealand, UK and Ireland is incomes. Those countries represent the greatest disposable incomes in the English speaking world.
South Africa, India, Pakistan, Philippines, The Caribbean, Pacific Isands, Zimbabwe and most Commonwealth countries do not have as much disposable income.
But for the right product or service, there is always a market.
Paul Zagoridis recently posted..How badly do you want success?
This is a great post, and I appreciate you posting it. I’m going to definitely start targeting some of this non-us traffic for offers that aren’t US only. We have got to keep thinking outside of the box!
Thanks for kind words elizbeth
[...] » Alex Becker pretty brilliantly breaks down why you should target other English-speaking markets besides the U.S. [Performance Marketing Insider] [...]
Indian way is interesting as we in India always concentrate on quantity rather than quality. I agree fighting over the same thing is useless and instead one should try and carve out ones own niche.
Rajnish Anand recently posted..Samir Dental Care Jalandhar
I guess you’re right. I never realize that before, i always fighting in US market. In the end, i just same like others 95% of marketers. How sad.
Tom recently posted..How to Finding Authentic Cheap Coach Purses
So do you need to go to google phillipines or google new zealand in order to use their adsense? Great article sometimes common sense isn;t that common.
Marvin Phythian recently posted..Choose optimism for a healthy brain.
India is exploding with web traffic right now but the average cpc is pretty low right now across most niches. but things will soon change over the new few years as most corporates realize the potential of web traffic
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Wow! I am definitely blown away by this post. One of the best post i’ve read in a while and it opened my eyes like a few did before.
Never thought about Canada or Phillipines and i would love to see another post in which you can explain us a few things to rank there.
Thank you again for this great post
Mihai recently posted..How to Find the Best Beauty Products
Hi,
your feedback is really appreciated,but,india might be destination for quality traffic for marketing needs.so you might save money with great marketing efforts.
Thanks for your idea towards potential indian marketing.
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Good post, however I’m not too much in CPA and adsense, and I doubt what I promote will work in India. However, if someones target PPC, Canada, New Zealand and Ireland converts very well, although there is less traffic than in the US.
I have tried Canada and the UK in the past with minimal results. It is one thing to get clicks or impressions and quite another to convert to sales.
What kind of results do International .02 clicks provide? Have your campaigns been successful? Do they make money?
Curious, and thanks for the post. Good topic.