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Comment RSSPubCon Takes on Affiliate Summit
Written by pacelattinOctober 18, 2011 # 11:44 am # Industry News # 7 Comments
After investigation, it has come to my attention that Pubcon is not launching a competive event to Affiliate Summit; they are in no way larger than Affiliate Summit; and it is impossible for Affiliate Summit to black-ball any speaker since they have a public vote for sessions.
WebMaster World, the Owners of the PubCon have announced that they are launching as part of the PubCon Las Vegas, a new affiliate conference to directly compete with Affiliate Summit. The conference which will be a sub-conference of PubCon will be in Las Vegas, November 8-10th several months before the Affiliate Summit conference, also in Las Vegas.
The PubCon new affiliate track seems to be a possible serious competitor to Affiliate Summit as the convention features many famous executives and industry leaders as speakers. Matt Cutts, the head of Google Compliance aka Search Quality group is slated to be one of the top speakers at the PubCon Affiliate Conference. Past speakers include major money makers such as Tony Hsieh, Guy Kawasaki and Craig Newmark, giving PubCon a level of Gravitas needed to compete with Affiliate Summit.
Several companies have attempted to compete with Affiliate Summit in the last few years, including AffCon, owned by Webmaster Radio. While AffCon seemed to initially be successful, with two canceled events, the event seems to be completely gone from the radar. The owners of AffCon were however faced with significant issues from the start, including claims that speakers of their event were told that they would be banned from Affiliate Summit if they spoke at AffCon. Whether or not this is true, the two conventions have not had a friendly relationship.
Neil Marshal, a spokesperson for PubCon, told PMi that they find the Affiliate and CPA industry, “Outstanding. All the forms of advertising are good for the industry. We need diversification from simple advertising models that can help us also pursue alternative sources of traffic. We rely too much on singular SEO as the end-all/be-all of traffic acquisition. Affiliate marketing makes the industry think differently.”
Whether or not this will become a serious competitor to Affiliate Summit, is to be seen. Affiliate Summit has been mainstay in the industry, and seems to attract affiliates from all circles. While PubCon is much larger (correction: read comments below), the targeted audience of experts at Affiliate Summit keeps people coming year after year. Perhaps this is just a play to address issues that the publishers have been asking, while getting more sponsors and into the growing Affiliate marketplace.
Written by pacelattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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“AffCon were however faced with significant issues from the start, including claims that speakers of their event were told that they would be banned from Affiliate Summit if they spoke at AffCon.”
“While PubCon is much larger…”
Got sources?
Shawn Collins recently posted..FeedFront Magazine Issue 16 Now Available
Umm. no we are not launching a new conference to compete with anyone. I think the world of Affiliate Summit and am one of Shawn Collins and Missy Wards biggest fans. What they have done with AS is a lesson in show production and marketing.
We simply announced that the sessions at the affiliate subconference at Pubcon Vegas that we have every year is schedule final.
http://www.pubcon.com/pubcon-vegas-2011/sessions
We also have:
SEO Conference
Expert Spotlight Conference
Social Media Optimization Conference
In House SEO Conference
Affiliate Conference
Search Marketing Conference
Local Search Conference
The Webmaster Tech Conference
Plus several more ‘conferences’ under our Pubcon moniker. What some call ‘tracks’, we call conferences. We believe it is only right since our conference has over 120 sessions over 4 days. Our tracks have mroe sessions than many niche conferences do. We announce them independently:
http://www.pubcon.com/pubcon-las-vegas-2011-offers-up-strong-search-marketing-conference
Btw: here is last years grid show all the same as this year:
http://www.pubcon.com/vegas2010/sessions.htm
Brett Tabke
Pubcon Chair.
Seriously Shawn – if we are larger than AS, someone should tell my accountant
Brett Tabke recently posted..Google To Shut Down Code Search, Google Buzz, Jaiku iGoogle and Others
Oy… again Pace?
1) Please provide reference for : “While PubCon is much larger…”
2) PubCon has always had an affiliate marketing track — in fact I’ve spoken on a couple of their panels in the past. Please provide reference for: “WebMaster World, the Owners of the PubCon have announced that they are launching as part of the PubCon Las Vegas, a new affiliate conference… other than simply linking to their agenda
3) Considering we have a voting system, it would be pretty darn hard to ban any speakers, so please provide a reference for “speakers of their event [Affcon] were told that they would be banned from Affiliate Summit if they spoke at AffCon”.
I’d like to see these as quickly as possible — or is this simply just another one of your irresponsible, link bait posts.
Missy Ward recently posted..Kickass Resources for Women Entrepreneurs by @Sugarrae
The claim that AffCon people were banned from Affiliate Summit is a claim made by people within the AffCon community. I have sent emails to them asking to clarify this statement, which is why I said it was a claim. I have to present both sides of the story.
Regarding the announcement from PubCon: This appeared in my mailbox today. http://www.pubcon.com/pubcon-las-vegas-2011-top-affiliate-conference
In all due respect, “presents its major Affiliate Sub-Conference” seems like an announcement, plus their PR people responded to my inquiry.
If its a mistake that PubCon is larger, than I am ill informed. Feel free to email me with any other corrections.
pacelattin recently posted..PubCon Takes on Affiliate Summit
[...] » Please note that PubCon will NOT be taking on Affiliate Summit. There is room enough in the industry for a multitude of conferences! [Performance Marketing Insider] [...]
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