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Matt Cutts Says Use REL=Author Tag

If you are one of those people using Article marketing as a method of promoting your content, you should have already read some of my articles on good content versus spam content. Similarly, you should be listening to my friend Matt Cutts, the Grandmaster of GoogleSpam, the Count of Quality.

He’s the guy who makes sure that crap doesn’t end up on Google, and more importantly that people don’t create junk content. One of the best ways to ensure that your content is listed by Google is the new REL=Author Tag. If you don’t know about this, this is a great way to start.

Article marketing is great for backlinks and general marketing, but only if its unique content. Unfortunately as part of many blackhat marketers methods, they will steal existing content. While Google has become better and better at finding what the original content is, this technique can often create issues for the person who made the original content.

The result is often having your content delisted or not counting for your backlinks.

Thus, Matt Cutts is recommending that you use the REL=Author method of verifying content as your originally and getting listed by Google using that method.

To do this, you need to use two methods to get “attention” from Google and more importantly, to verify what article are yours.

The first method is using the REL=ME method, which is highly recommended in linking profiles from your blog to your profile on Google. While this is not currently completely supported, the upcoming function will help in Google searches on your name, and help verify which information is verified, more important than spam and more interesting to potential readers.

If you haven’t you need to setup a Google Plus Profile, similar to mine at Pace Lattin

Then you’ll want to link from your profile page on your blog and other sites (About me pages) to that profile using the REL=ME link.

The code is simple, should look like:

<a href=”https://plus.google.com/108061065454579782550” REL=”ME”>Pace Lattin</a>

You want to put this in as many places, blogs, article marketing sites on the “BIO” section of the site, especially if there are separate pages like that.

The second step is just as simple. You’ll want to put REL=”AUTHOR” on posts that you have written. Currently there is no easy way to insert this into WordPress, for example, so I’d recommend just having it inserted into all the pages of your blog. For Guest bloggers, this will be an issue, since there is no easy way to feature this except to put in in your bio hardcoded. I’m hoping someone will make a google profile plugin for wordpress.

<a href=”https://plus.google.com/108061065454579782550” REL=”AUTHOR”>Pace Lattin</a>

Why is Google Plus Rel and Author Tags Important?

From talking to people over at Google, many of the features are in development. However basically the main issues right now are:

Better Verified Authority = This allows people to know exactly who did this, and when it shows up in Google gives you a bit of promotion.

Preventing People from Stealing your Content = If someone steals at a later date, Google will know its scraped crap.

Better Rankings = This is the huge thing that I love. According to Matt Cutts, when Google+ is fully integrated into Google, it will allow people to get better rankings based on what is on Google+. As mentioned, for Google-ing your own name, will allow people to get results that are more appropriate to start.

We don’t know all that Google+ will do for you, but one of the best techniques will be better search results and amazing opportunities for affiliate marketers.

Here’s a little about this feature from Matt Cutts himself. Enjoy the video.

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About Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

21 comments

  1. Performance Mktg Matt Cutts Says Use REL=Author Tag http://t.co/r89po9Pj via @PaceLattin

  2. Use of Rel=Author Tag according to Matt Cutts of Google http://t.co/mIwCYInn via @pacelattin Watch video at the end of post.

  3. Hey thanks Pace. I am glad I read your post. I had no idea rel=me/author helps Google identify content. On the WordPress issue, is there not a way to apply a filter via PHP to add the tag to the link or does this currently require hacking the WordPress include files?

  4. 2 months ago i see Picture of Google profile on right hand but now moved to Left hand of the Serp

  5. Jerry Windsor

    Exactly how complicated is all this going to become? To do anything online or rank for anything as a marketer you increasingly have to be a logistical expert with a supercomputer working through all your profiles, links, email addresses, site ip distribution, analytics data, facebook and twitter updates, bookmarking, article commissioning, keyword discovery and analysis, google places listings, google algorithm updates plus ever expanding and changing meta tags and tag values and more…

    On top of this google is basically saying if you give us more information about yourself and your online properties we’ll reward you with higher rankings. Give us your mobile phone number (which potentially can be used to triangulate all of your physially movements at some later date. Give us your profile information in Google+. Give us any alternative email address your using to sign up for a gmail account. Give us your address so we can list you in google places. And so on…

    This is too much. I think a new movement will begin to kick against this enormous centralisation of incredibly invasive and sensite information.

    Must we really go through all this just to earn a few quid from a perfectly legitimate pursuit?

    • I agree with Jerry Windsor on this and the solution is to NOT automatically give them whatever they ask. THINK FIRST about what they want it for and the ramifications of giving it to them.

      “Who is Google” is a VERY important question everyone should be asking. Those who don’t know WHY we should care should read the post I’ll put in the REGULAR WEBSITE field (not the CommentLuv field – it is too old for that).

  6. Jerry Windsor

    Google also want the video space with youtube. They want the social media space with google +. They want a photograph of your front door to put on the web without your permission. And while they’re about it they want your private wifi data – oops, that was a mistake, just a software glitch (lasting about 5 years) somehow, bizarrely, happened to download all that data illegally.
    They want the product sales space with google base.

    They want it all.

    Who are google anyway?

  7. Very nice post. I think this will be surely helpful as once when the Panda update came in I thought that it’s just end of sites like EzineArticles, etc. But, now they will get a life once again. Thanks.

  8. The rel=author tag presents alot of opportunity to both help reduce search index spam and ignore content scrapers and I am super excited at what’s coming down the pike with regards to this tags potential uses. I agree that a WP plugin will help when it comes to sites that have multiple posters but in the interim I have already worked this into future programming of our websites CMS system. Thanks for the timely post!

  9. I totally agree with the impending benefits that this may bring about, BUT being a bit of a goon as far as remembering to insert code into the pages I can’t wait for a suitable wordpress plugin to become available.

  10. I actually have a plugin that you can use for it.

    http://www.tricia.me/2011/09/03/relauthor-plugin-for-thesis/

    The biggest problem I am having is trying to get Google to approve my profile for linking. It seems like that process can take anywhere from a month to 6 months.

    • You intrigued me with your plugin, Tricia; I am off the check it out.

      Ana

    • Even though I’m not using Thesis yet, I did check out your plug in and see it should work for my sites. I basically follow Matt Cutts very closely, but just today read about the REL=Author tag. Always something new to learn. Thanks Tricia

  11. I’ve read several articles debating the use of Google+, and I’ve just started my learning of social media, so I haven’t decided which way I’m going to go yet. It sounds like a great opportunity to gain recognition, and after reading the instructions here, I think even a newcomer like myself could do it. Thank you for the information and instructions, it really helps those of us still learning!

  12. I had to read this twice to really understand the implications. It looks like a good idea to prevent people stealing your content, but isn’t this just making things more and more complicated?
    Saying that, good information, and somethings I need to implement.

  13. I never have known that Google now supports Rel=Author Tag if it wasn’t for this write up. I know for a fact that rel=Author tag is a good way to have content ownership of a blog post any other online document but I’m wondering if this will help site ranking.

  14. Newbie question: What is the plugin to the left for the social network buttons that follow the cursor down the page (always at the left)? They seem clean. I use Sexy Bookmarks but they have a message to retweeters, etc. that requires the user to allow them to do stuff (that may turn folks off).

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