Matt Cutts Says Use REL=Author Tag
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Matt Cutts Says Use REL=Author Tag

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If you are one of those people using Article marketing as a method of promoting your content, you should have already read some of my articles on good content versus spam content. Similarly, you should be listening to my friend Matt Cutts, the Grandmaster of GoogleSpam, the Count of Quality.

He’s the guy who makes sure that crap doesn’t end up on Google, and more importantly that people don’t create junk content. One of the best ways to ensure that your content is listed by Google is the new REL=Author Tag. If you don’t know about this, this is a great way to start.

Article marketing is great for backlinks and general marketing, but only if its unique content. Unfortunately as part of many blackhat marketers methods, they will steal existing content. While Google has become better and better at finding what the original content is, this technique can often create issues for the person who made the original content.

The result is often having your content delisted or not counting for your backlinks.

Thus, Matt Cutts is recommending that you use the REL=Author method of verifying content as your originally and getting listed by Google using that method.

To do this, you need to use two methods to get “attention” from Google and more importantly, to verify what article are yours.

The first method is using the REL=ME method, which is highly recommended in linking profiles from your blog to your profile on Google. While this is not currently completely supported, the upcoming function will help in Google searches on your name, and help verify which information is verified, more important than spam and more interesting to potential readers.

If you haven’t you need to setup a Google Plus Profile, similar to mine at Pace Lattin

Then you’ll want to link from your profile page on your blog and other sites (About me pages) to that profile using the REL=ME link.

The code is simple, should look like:

<a href=”https://plus.google.com/108061065454579782550” REL=”ME”>Pace Lattin</a>

You want to put this in as many places, blogs, article marketing sites on the “BIO” section of the site, especially if there are separate pages like that.

The second step is just as simple. You’ll want to put REL=”AUTHOR” on posts that you have written. Currently there is no easy way to insert this into WordPress, for example, so I’d recommend just having it inserted into all the pages of your blog. For Guest bloggers, this will be an issue, since there is no easy way to feature this except to put in in your bio hardcoded. I’m hoping someone will make a google profile plugin for wordpress.

<a href=”https://plus.google.com/108061065454579782550” REL=”AUTHOR”>Pace Lattin</a>

Why is Google Plus Rel and Author Tags Important?

From talking to people over at Google, many of the features are in development. However basically the main issues right now are:

Better Verified Authority = This allows people to know exactly who did this, and when it shows up in Google gives you a bit of promotion.

Preventing People from Stealing your Content = If someone steals at a later date, Google will know its scraped crap.

Better Rankings = This is the huge thing that I love. According to Matt Cutts, when Google+ is fully integrated into Google, it will allow people to get better rankings based on what is on Google+. As mentioned, for Google-ing your own name, will allow people to get results that are more appropriate to start.

We don’t know all that Google+ will do for you, but one of the best techniques will be better search results and amazing opportunities for affiliate marketers.

Here’s a little about this feature from Matt Cutts himself. Enjoy the video.

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Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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