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Google+1 Coming to Display

Google has announced that they will be adding +1 buttons to all the ads in their display network. Similar to the “Like” button on Facebook, ads will feature a +1 button on the bottom of all ads, and footnotes about those who also +1’d the advertisement. This will last for about 10 seconds, then fade away.

According to a Google Spokesperson,

When an ad is personally annotated, there’s a positive impact on click-through rate. You get this great win of users becoming advocates for your product… you can take advantage of social and you don’t need to come up with new metrics. All of this is baked into all of your existing ad campaigns.

These ads could be highly effective for performance marketers who are using the Google Plus network to promote new products and connect with users through that platform. It will allow you to +1 your own ads and in theory, create more attention to those who have connected with your product profile. While Google Plus doesn’t currently have pages for small businesses, they are planning on changing that pretty fast. Still, users could create profiles that represent people “within” the business they are promoting and then connect to users via that method.

Additionally, +1 adds should help create better targeting, because those who really “like” ads should in theory want more of them.

Thoughts?

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About Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

7 comments

  1. Google + is dead on arrival. Social marketing is basically a re-incarnation of Cutco knive selling, except on the internet, where it is much more easy to ignore. Selling into a social circle is intrusive and generally not socially acceptable historically.

    • Really, do you know how many people have GMAIL accounts and from there will automatically just make accounts? From there Google plus will be automatic. That’s the secret of it, it’s part of the search process automatically.

  2. I wonder if Google will take this to another level by displaying recommended ads more often and/or more towards the top of Adwords lists (much like they do now by pushing sites with content that gets shared more towards the top of the organic SERPs). Or will Adwords listing order and frequency continue to be based on cost-per-click and ad budget…

    • I dont think so – it is and will become to easy to generate +1’s. I dont think they will ever allow anything or anyone have the ability to adjust the SERPs except for their “blackbox”.

  3. Pace, I like this concept. For one thing it will draw attention to ads that otherwise would go unnoticed. I think the biggest impact might be on those YouTube ads where people are already in the habit of doing some type of voting. In addition, many of those YouTube viewers rarely use Google search, since they’re only interested in watching videos on YouTube.

  4. I think Google made this move in order to attract more users to register at Google +. Perhaps, it’s one of their strategy to beat Facebook.

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