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Monthly Archives: September 2011

What is Performance Marketing?

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Performance Marketing is a method of interactive advertising which pays on a “performance” basis. Sometimes the term Affiliate marketing is used interchangeably, but they are not actually synonymous. Performance Marketing pays out only on a completed action. Often the action ... Read More »

Adwords for Video to Launch

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In what could be one of the best new platforms for performance marketrers, Google will start beta testing Google Adwords for Video next week. This will allow advertisers to place video campaigns on sites like YouTube and the Google Display ... Read More »

LeadClick

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As per these articles, LeadClick and EAdvertising has shut down. LeadClick was the parent company of Affiliate Network, EAdvertising. From their website “LeadClick Media ®, a CoreLogic company, is a leader in performance-based lead generation, specializing in connecting consumers with ... Read More »

LeadClick EAdvertising Closes Doors

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LeadClickMedia, a CoreLogic company, has reportedly shut their doors. Calls to their office were unreturned, and no one picked up the operator extension. According to employees of the company, the company announced today that they were closing and immediately laid ... Read More »

Display Entrance Still Hard

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Over the last few years, we’ve heard all the talk about display advertising, real time bidding platform, demand side platforms, exchanges, you name it. Yahoo, Google, Microsoft have all bought companies with solutions, and they have all pushed that these ... Read More »

Keyword Trademark Issues in Europe

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While the US Courts have ruled that bidding on a competitor’s trademark does not violate their trademark, it seems that the European Courts have taken a completely different stance that could affect affiliates attempting to break into the European market. ... Read More »

HitPath

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Simply put there is no faster, more feature-rich, more user-friendly affiliate tracking program in the marketplace. Built using state of the art technology with our clients and their needs in mind, the HitPath® performance marketing tracking software is both flexible ... Read More »

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