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Comment RSSMylife Sued for “Scam”
Written by pacelattinAugust 19, 2011 # 10:40 am # Legal Challenges # 4 Comments
Social Networking Site, Mylife, heavily promoted by Affiliate and CPA marketers has been served with a class action lawsuit. The lawsuit which was actually filed in February, but only now made public, alleges that Mylife is nothing more than a “scam.” (Copy of Complaint Below)
According to the lawsuit, Mylife used questionable practices in sending out advertising, often via affiliate marketing, that claimed that “someone” is searching for them. The lawsuit claims that this method would get consumers to signup believing that they were reconnecting with a long lost friend, and would only provide access to a “list of fake names of people supposedly..searching..together with access to a worthless website.”
The lawsuit also claims that Mylife would “hack” into address books of users in order to target fresh victims.
The lawsuit contains a list of complaints on message boards and via complaint forums from possible victims alleging everything from credit card fraud to deceptive practices. The lawsuit implies that Mylife’s name has become synonymous with credit card fraud, and that is how they made money.
The lawsuit also names founders and marketing staff members of Jeffrey Tinsley, Rachel Glaser, W.Dwight Gorall, Armen Avedissian, Michael Soh, Sharyn Eles and Oak Investment Partners as defendants, claiming that their direct actions were responsible for the “scam.”
Mylife has a listing with the BBB, but as of this writing had “no rating” and almost 1,200 consumer complaints.
Mylife until this year was a major partner with many CPA networks, and often the top converting offer because of its high bounty and ease of conversion. No affiliate marketers or networks were named in the suit.
Written by pacelattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Interesting article although, I dug into it and all defendants have been dismissed so it looks like someone trying to make a quick buck.
(NOTE: This user has posted more than one comment about this case under different name, same IP. Have removed those comments)
Does not look that way, the case is still going. Only thing dismissed was W.Dwight Gorall as a defendant. It’s not going to be a “quick” buck.
“Andrew” please do not post under different names with incorrect information. This case is still active and has not been dismissed. Whether or not the case has any validity, I have no idea but I tend to think that many class actions are just attorneys trying to make money. Let’s find out.
pacelattin recently posted..Mylife Sued for “Scam”
Pace, I have gotten your newsletter over a year now ! Like to talk to you ! Follow me on Twitter at @sneakerme2
here,s another one that is pretty shady > Classmates.com
looking forward to hearing from you ! I know a lot of internet marketers
thanks
Randy
Interesting I should run into this article. I was searching for an old friend on the net but can’t remember the exact spelling for his last name so I was going in many directions and a lot of my searches wound up at Mylife which was giving bogus information…but if I weren’t savvy enough I may have signed up because I thought they had the information I needed.
I don’t understand why people and companies don’t get it…provide a needed and valuable service and you will make more money actually helping people.
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