Performance Marketing Insider Articles in June, 2011

Article Archive for June 2011

Home » Archive » June 2011

Why are Gurus claiming that the CPA Industry Dead?

Guru wants your money

One of the common themes I’m hearing about all the “super-affiliates” of the community is that things aren’t what they used to be like. If you noticed, all those guys who used to be super affiliates are now focused on trying to sell you programs on how they made money. All those guys who used […]

More on the Auto Insurance Lead Crisis

auto

Last week, we talked about a growing issue within the auto insurance lead-generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell leads to agents directly.
A group of initially well-intentioned […]

Ugly is best for Landing Pages

ugly

Who knew ugly could covert so beautifully? Rebecca Black’s ‘Friday’ is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy. So, what do a rising teen star, an ass ointment, and a classifieds website have in common? Hmmm…that’s a tough one. We’re talking about people, pages, and brands that convert like […]

Investors Leery When Affiliate Nexus Tax Bills Pending

stocks1

Many online marketers are looking to take their businesses to the next level by seeking outside investments. However, pending legislation in many states – especially California – has venture capitalists, angel investors, institutional lenders and potential merger partners concerned about putting money into companies that might be legally constricted from […]

What Google’s Anti-Trust Woes Mean to Advertisers

5.0.3

ADOTAS – It was recently announced that Google is going to be investigated for anti-trust issues by the Federal Trade Commission. This action joins the already underway investigation of Google in the EU (U.K. excluded). Clearly Google’ success, like that of IBM and Microsoft before them, is attracting all sorts of unwanted attention. What are […]

The Affiliate Soup: This Week’s Top 5 Tweets

group1

This week’s affiliate soup is piping hot and conversions never tasted so good. If you’ve ever seen Joel McHale’s weekly recap of completely useless pop culture garbage called ‘The Soup’ then you get the idea. Straight from the twitter pipeline is your top affiliate tweets of the week. Condensed and served hot. No fucking gazpacho […]

Eight PPC Secrets Gurus Teach

Guru wants your money

It seems to me that so many PPC “experts” are promoting one certain method of how to make money on PPC. On top of that, if you know me, I’m exceedingly pissed about all the “experts” who charge $7,500 for attending some seminar where they rehash all the stuff they’ve stolen from DigitalPoint and WarriorForum. […]

‘Ugly’ Is Effective: Give Your Landing Pages A Makeover

fat_man

Who knew ugly could covert so beautifully? Rebecca Black’s ‘Friday’ is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy. So, what do a rising teen star, an ass ointment, and a classifieds website have in common? Hmmm…that’s a tough one. We’re talking about people, pages, and brands that convert like […]

PeerFly has few Peers.

alg_little_people

Recently PeerFly was awarded the #2 Network in our Annual Survey of Networks. Their CEO Chad French was pretty damn happy about that, considering he only opened the doors in 2008. We decided that it was about time we sat down with him again and see what he is doing with himself, and what we […]

Top 10 CPA Networks Revealed

Adult Awards Nite 08

I’ve been doing CPA Network Surveys for almost 10 years, and have to say that this year was probably the most successful and interesting surveys that I’ve ever done. In 2004 and 2005, Azoogle was voted by my publication ADBUMB (now ADOTAS), the top CPA and Affiliate company in the industry.  Azoogle, now Epic, clearly […]

Too Hot Too Handle? Dating Offers That Convert

convert1

Ever since the FTC started kicking ass and taking names, some affiliates have been left with egg on their face. For those who haven’t sold their souls and actually kept their sites compliant with the new FTC regulations, you can rejoice in the fact that the CPA industry is thriving, and dating offers are hotter […]

FTC Cracking Down on Testimonials: What Affiliates Need to Know

testimonials

The Federal Trade Commission (“FTC”) continues its assault on Internet-based false and deceptive advertising, including enforcement of recently published guidelines concerning the use of endorsements and testimonials.  On May 31, 2011, the FTC announced its first settlement with an individual consumer charged with deceptive representations made in relation to a product or service testimonial.
The matter […]

Social Media Hacks to Increase Conversions

Zuck said it best, “By giving people the power to share, we’re making the world more transparent.” Pardon me for saying it, but I know you’re thinking it – how can we monetize the simple idea of online sharing?
Sharing Versus Selling
As the wedding bells ring and search and social tie the knot, there will be […]

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