Performance Marketing Insider Articles in May, 2011

Article Archive for May 2011

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Proven Landing Page Technique: Social Proof


For those who don’t know, besides owning several publications (including this one), I’ve owned several advertising networks, created one of the first affiliate networks and was also a very, very successful affiliate. (I’m also considered the inventor of the pop-up, but I don’t talk about that usually anymore). I’ve learned a lot about how to […]

FTC Continues Crackdown on Deceptive Internet Marketing Practices

According to a lawsuit filed May 16, 2011 by the Federal Trade Commission (“FTC”) in the U.S. District Court for the Western District of Washington, a renowned Canadian online marketing operation that obtained credit and banking information by offering purportedly “free” or “risk free” trials subsequently withdrew over $450 million in unauthorized charges from consumers’ […]

Affiliate Prophecy: Ways to End Mediocre Campaigns

Take a whiff. Do you smell it? Mediocrity. It stinks like shit and it’s a plague that has taken over the affiliate marketing industry. So while you’re sitting there cramming elements onto your page, just know that you’re probably losing money. If you don’t keep up with trends and what consumers respond to, the affiliate […]

Alex Zhardanovsky went from Epic to Doggie.


I’ve personally known Alex Zhardanovsky for a long time – for almost as long as I’ve been in the industry. During that time, I’ve learned several things about him. First, he’s one of the smartest business men that I’ve ever met: he knows how to get things done, he knows how to take the competition […]

Five Tips to PPC Success


Ever run around your house destroying everything in your path in a huge panic looking for your keys, phone, etc? As you frantically search every corner imaginable you may have even accused your kids, significant other or anyone in the general vicinity of misplacing it only to find that the item […]

Five Revenue and Traffic Generating Products That All Affiliates Must Test

Too many affiliates are one-hit wonders, learning one system or one tool and going out and only using that tool. So many people are dependent on Google or Facebook as the only source of traffic, and can’t see that there are tons of other ways to drive traffic, most of them a lot cheaper and […]

Four Stupidly Smart Ways to Increase Your Conversions

You’re not an asshole. You’re just trying so hard to be one. Please refrain from having a Christian Bale flip-out just yet. If you’ve seen The Social Network, then you know exactly what I’m talking about. At the end of the movie, Mark Zuckerberg’s lawyer comforts him by saying, “You’re not an […]

Top Three CPA Networks in the World

3) Neverblue. Clearly one of the contenders always for the #1 spot is Neverblue. With their own great tracking system, access to programs and offers you could never get anywhere else, they are always a highly recommended network. While their corporate executives are completely hidden from the rest of the community, Samantha Brachat has become […]

How to Build Amazing Landing Pages


Yes, there is a formula to create killer landing pages. Anyone can build a landing page with specific elements that are designed to make you money. BUT, it’s not all about the obvious elements on the landing page that can shoot your conversions through the roof. Do you want higher conversions? That’s a silly question, […]

Five Proven Banner Advertising Techniques in Media Buying

(Originally Written for After much thinking, I’ve decided to share some of the banner arbitrage techniques that allowed me to create some of the most successful performance based banner campaigns ever. For almost 60 weeks I had the same banners up on advertising networks, day after day making ridiculous amounts […]

Sam Sim Isn’t a Guppy Anymore


Of all the recent posts I have done – I am frankly not sure where to start with this one . From his nipple turning antics to constantly picking on his employees or eating more and working less at his office. I am honestly not sure how they get anything done business-wise with all […]

8 Facebook Marketing Hacks You Should Try RIGHT NOW


So you want to learn a few marketing tips on Facebook, huh? Well, I’ll give you SEVERAL! As internet marketers, we have to be tricky and cunning with how we reach our audience. With Facebook always changing its layout and features, it’s pretty hard to keep up. Aaaaaaaaannnnnd, that’s why I’m […]

Affiliate PayPal Taxes & Asset Protection Strategies


As you may know, this year PayPal will start reporting the income received by many affiliates via the PayPal. While this is limited only to those who receive more than $20,000 in payment AND 200 transactions, it will affect many affiliates.  Please remember, however, while this law only requires that PayPal report these transactions, reporting […]

Five Things that Brand Media can Learn from Affiliates

One thing hasn’t changed since I started working in this industry over a decade ago: brand marketers still often look at performance marketers as if they are a crazy step-brother, locked in the basement for fear that he will get out and eat small animals. Yes, there is that part of […]

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