Top 10 Reasons Why You Shouldn’t Exhibit at an Affiliate Marketing Conference
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Top 10 Reasons Why You Shouldn’t Exhibit at an Affiliate Marketing Conference

Exhibiting at a trade show can be costly, but for the world of me, I fail to understand what most companies are thinking when they bring a whole team or hire temporary “booth babes” but have absolutely no clue or a game plan what they want to accomplish. Without proper and effective training, some booth staffers may not realize how some inadvertent actions can impact an organizations reputation and potential business. Below is a Top 10 list to keep in mind before the next show.

Top 10 Reasons Why You Shouldn’t Exhibit at an Affiliate Marketing Conference

1 ) If you “ran out” of business cards on Day 1.  Time and time again I constantly hear, “Oh I am sorry, I ran out of business cards.” Really? You spend all this time and money and forget something so simple but critically important?

2 ) If the first words out of your mouth are, “Where are the parties tonight?”  While parties are a great venue to network and drum up some business, it should not be your sole motivation to attend.

3) If you find texting more exciting than the people waiting for you at your booth.  You can’t begin to imagine how many booths I visited at the Ad-tech and what % of the employees were on their phones texting. Forget the employees; I saw numerous C-level execs doing the same.

4 ) If you prefer talking on the phone while people are waiting for you at your booth.  See comments to bullet 3 above.

5 ) If you prefer eating while people are waiting for you at your booth.  We all get hungry while manning the booth – but schedule a time with your team where you get a break and go eat in a designated area.

6 ) If you prefer “passing” the card to someone not present to follow up.  This is a favorite of mine. I am at your booth, ready to give you some business but what do I hear, “email us at affiliateservices@mycompanydoesnthavethetimetotalknowandwearewaytoobusytexting.com and we will have one of our dedicated reps contact you.”

7 ) If you prefer talking to your neighbor more so then potential customers.  See point 3 above.

8 ) If you are late to your meeting appointment.  We have numerous meetings lined up at these shows and often times they run a bit longer than expects – and that is perfectly fine. But extend the courtesy of emailing, calling or texting the next appointment that you are running a bit late and let them know.

9 ) If you are more concerned about giving your pitch rather than taking the time to find out my needs.  Often times I hear companies ramble on and on about how great they are but not for a sec take a moment and ask what it is that I truly want.

10 ) If I know more about your company than YOU do.  This has to be my all time favorite. Most of the staffers have absolutely no clue what their company truly does, what their benefits are relative to their competition, how they can help me achieve my goals. If you are going to be at a booth – take the time to learn some basic concepts such as (I am sure they may be difficult for some of you): CPA, CPL, CPS, Affiliate Marketing, PPC, SEO, PPV, Co-reg, etc. See where I am going with this?

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Ricky Ahuja is the CEO of Affiliate Venture Group

Written by Alex Becker

Alex Becker is an Internet Marketer, Author and Blogger who specializes in SEO and converting traffic. His current focus is expanding his Internet Marketing Blog The Link Back and growing his marketing company (Surge Wofl)

He also has a dog named Boots!

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7 Comments

  • Earl Grey says:

    Fyi on no.1

    its a solid and established technique to run out of business cards.
    Just passing someone a card is less effective than telling them you have no cards and getting their details so you can follow up rather than waiting for a call.

  • Corey says:

    Amen to point #10. I work directly with many affiliate programs and the lack of knowledge on the part of the affiliate managers never ceases to amaze me.

  • […] “Top 10 Reasons Why You Shouldn’t Exhibit at an Affiliate Marketing Conference“ – Great, humorous list of reasons to skip setting up a booth at a conference. Hint: If you text more than a 13-year-old girl or can’t define SEO, skip it! […]

  • […] “Top 10 Reasons Why You Shouldn’t Exhibit at an Affiliate Marketing Conference“ – Great, humorous list of reasons to skip setting up a booth at a conference. Hint: If you text more than a 13-year-old girl or can’t define SEO, skip it! […]

  • Josh says:

    All great points. I have also seen C-Level Execs doing the same thing your talking about.

    I mean do they REALLY not need any more business??

    If that is the case… pack it up and go home.

    Great points!

  • lol at number 1. You really do hear that a lot at the shows.

  • Media Gal says:

    I agree, it's more effective not to exhibit. And no offense, but the things mentioned in your post lead me to believe you have never exhibited at a conference before, else you would realize there is a reason for most of these things you point out.

    1 ) If you “ran out” of business cards on Day 1.

    Usually I say this when I think there is no potential and want to conserve cards. It's just a nice way of doing it. Or, like the gentleman said, it can also be a technique to get the other person's info.

    3) If you find texting more exciting than the people waiting for you at your booth.

    Usually, these people aren't texting but following up on work emails. Typically, companies that exhibit at these shows don't have enough staff to keep back in the office and send to the shows so there is no one else to answer important emails/calls. It's unfortunate, but the fact of the matter.

    5 ) If you prefer eating while people are waiting for you at your booth. We all get hungry while manning the booth – but schedule a time with your team where you get a break and go eat in a designated area.

    Easier said than done! Most of the times my team has exhibited at shows, there has been almost NO time to eat. Manning the booth sometimes from 9-5 is rough, not to mention the expectation by most employers of their staff to be at all the parties right after until the break of dawn. Sorry, but sometimes you just gotta eat at the booth- even if it's politely stuffing your face with a mcmuffin behind the booth.

    6 ) If you prefer “passing” the card to someone not present to follow up.
    This also can be a tactic of rejection or disinterest in opportunities. Trust me, if the employees are smart and you are actually going to make them money, they will not only get your card but write down extensive notes about you or even send you an email there and then from their phone!

    9 ) If you are more concerned about giving your pitch rather than taking the time to find out my needs.

    Who cares about your needs? Companies pay big money to get THEIR marketing goals seen. IF you don't fit in with that, good luck to you. But, honestly there are way too many people coming by booths to have a romantic chat about your hopes and goals in life and affiliate marketing.

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