The Google GuillotineWritten by Pace Lattin
February 10, 2011 # 4:21 pm # Specials # One Comment
ADOTAS – I can’t stop grinning about Gavin Dunaway’s truth-sharing post, “Google Stands Up For Its Search“; no doubt bloggers like us “are giving big G a headache.” I applaud him for having the courage to write the truth as he sees it. (There is only ever what truth we can each deduce which the many will never agree on.)
Big G intentionally created these problems with their MFA (made for AdSense) offering that I explained in my post about Google Killing the AdWords Golden Goose and their official Google AdSense© for Domains offering that pays big bucks to people who have littered the Internet with parked domains full of canned ads.
These tactics are what PPC (pay-per-click — i.e. AdWords and similar ads) experts call distribution fraud because advertisers can not opt out of them and a page full of canned searches is not a search and will not convert like a search. (If anyone can provide proof that these do convert I invite them to send it to me and I will publish it.)
Another “groan-inducing defense” that is getting old is the company that creates the problem claiming they are “fighting” the problem. Oh please.
Big G is trying to “clean up” the Internet to favor big brands and that has very serious implications for small local and e-commerce businesses and bloggers alike. I commented in this post on SEOBook by Aaron Wall regarding the now-famous Internet Cesspool quote on what I believe their CEO meant.
The Google MayDay update slammed e-commerce sites. The PageRank update that occurred over this past weekend G-slapped my blog for the first time. That is not surprising because I am firmly in the DoFollow, CommentLuv, KeywordLuv camp and am a champion of supporting small businesses. Because of that, my posts have a ton of outgoing links in the comments.
Allowing those links runs contrary to what Big G wants, but bloggers like me should hold fast to doing what is right and not what G wants because reversing this economic decline requires understanding that marketing is not evil — it is how we find what we want and need from non-big-brand companies.
That last link contains statistics that clearly show what is destroying economies around the world and what we — those of us who are willing to make better decisions — can do to reverse that. I encourage anyone reading this far to open that last link up and read those statistics so they clearly understand how dangerous not changing our shopping behavior is.
By moving the dollars we currently spend to small local and online businesses, we can create buying communities that may escape the worse of the inevitable collapse of the U.S. dollar. Anyone who believes that the economy can recover is in for a huge surprise. As many have been quoted as saying throughout time, “Those who ignore history are doomed to repeat it.”
The handwriting is on the wall and easily interpreted if we only look around and read the excellent information available on the Internet — much of it compiled in “What Caused the Great Depression is Now.”
The monopoly Google has on both organic and paid search — clearly seen in this spreadsheet of Google market share by country — gives them a guillotine over the heads of every business, blog and website owner. They are also behind serious threats to net neutrality that could further favor those with deep pockets and cripple independent websites of all kind.
We Internet users have collectively handed them this guillotine and only we — by using alternative search engines — can take it away from them.