I’m not normally someone who pitches books to people, since I believe that a lot of information can be found on the internet for free. That being said, my parents actually gave me a Kindle for the Holidays and because of that I’ve actually started to read again. So here are Five books that are “must have” books if you are involved in marketing. I’ve linked to the paperback versions of the books, but highly recommend also getting the kindle versions. That being said, I highly recommend also, if you haven’t already have one, getting a Kindle. Please note, I actually own (on the kindle) all these books and have read them.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Tim Ash is one of my heroes, if only because he’s managed to look really good bald, something I’ve been working on for a year now.
Always Be Testing: The Complete Guide to Google Website Optimizer
If you haven’t been using Google Optimizer, and would like to try it, this is a great introduction. It’s worth the $18 price even if you don’t use it because it comes with $25 worth of Google Adwords
Don’t Make Me Think: A Common Sense Approach to Web Usability
Something that isn’t talked much in the industry is Usability. Many of the techniques are basic, but understanding them completely, very complex.
Call to Action: Secret Formulas to Improve Online Results
My friend Patrick Byrne, CEO of Overstock recommends this book, and so do I. Simply put, if you don’t know how to get people’s attention, what gets them to actually buy, you’re behind the curve.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars
I love you Ann! Really, if you are engaged in any landing pages, PPC conversions, I highly recommend you also learn about content. Why? Just because you are sending customers directly to a landing page doesn’t mean you can’t also create content on that same site.
What are some CPA Offers that Convert?