Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices are better, it generally proves to be completely incorrect. Noted Psychologist Barry Schwartz wrote this in his book “The Paradox of Choice.” According to most economic situations, the Paradox of Choice [...]
Article Archive for January 2011Home » Archive » January 2011
Four common issues with landing pages
According to my analysis, one of these four issues (if not all) were the most common causes of poor conversion rates. As you go through the list of issues below, try to relate them to your landing page (or homepage). Here are the four most common issues that affect conversion [...]
About a year ago someone told me about LinkTrust and told me to take a look at it. At the time I was really entrenched with DirectTrack and had no idea there was anything out there. However, George Avery, the CEO of GetAds told me that I must try LinkTrust. I have to admit, I [...]
About a year ago I shaved my head. Since then everyone in the industry has decided that it was a really cool thing to do. However, Brian McLevis, the CEO of Envyus Media has been touting a bald head for a while, since he had that accident with the Gamma Ray Device. Not only did [...]
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.
In Web design, there’s much confusion about the “page fold” concept and the importance of keeping the most salient information within a page’s initially viewable [...]
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A landing page is a place you send traffic when you really want some action. And no, this has nothing to do with Craig’s List personals. It can be a sales page, an email opt-in page, a video landing page, or even a [...]
CEOs of AdFoundry, BluePhoenix, RevenueStreet take on Porn, Jaguars, Virgin Airlines and provide insight.January 19, 2011 # 2:24 pm # CEO Interviews # 10 Comments
One of the most popular features we’ve done is asking CEO’s of different companies their opinions of different things. In asking them separately and then comparing answers, one can get really good insight into the industry as a whole and what the leaders in our industry are thinking. In these interviews, we asked them questions [...]
When we’re not “in the know,” it’s human nature to exercise our curiosity and seek out the truth. When we’re kept in the loop, we feel special and privileged.
Your email marketing can appeal to those emotions, too. You want subscribers to feel privy to select information about your company. After all, [...]
If you aren’t familiar with article writing for traffic, it is still one of the best ways to generate targeted traffic to your website about specific topics. If you are trying to write articles about education offers, not such a good idea, because the market is completely saturated, but if you have a new topic, [...]
“Is Article Spinning a bad idea,” asks a reader.
By article spinning (sometimes known as article cloning) I assume that you’re referring to the practice of reformatting others’ articles in order to create content on your site and avoid penalties for duplicate content by the search engines.
Or perhaps you’re spinning your own article [...]
ADOTAS – Reading this article on your smartphone? You are not alone. With the advent and further enhancements of the iPhone, Blackberry, Droid and HTC devices to name a few, there is now a growing mobile market that offers consumers a wide range of well-designed, efficient and just plain cool devices to choose from.
But it [...]
Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is [...]
Some affiliates like to fly “solo” and others prefer to utilize their Affiliate Manager’s knowledge and resources to maximize their opportunities and payouts. Over the years, I have had numerous negotiations with affiliates on offers and payouts. Before negotiating or discussing payouts, it is important for affiliates understand a networks business model and take full [...]
The time has come again for the affiliate marketing industry to meet in Sin City. My old friends Missy and Shawn have moved their leading event to the glamorous and elegant Wynn as their previous space had no more room. As Shawn pointed out to me yesterday, while much of the industry is contracting, Affiliate [...]