Rebecca Madigan of the Performance Marketing AssociationWritten by Pace Lattin
February 17, 2010 # 10:44 pm # Specials # One Comment
Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘affiliate nexus tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they founded the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing.