Performance Marketing Insider

When an affiliate marketer gets accepted into a few networks, the first task they have is selecting an offer and deciding how to promote the offer. Today we will discuss several approaches that you can follow to shape your philosophy in selecting niches and offers that are best for [...]

Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently [...]

The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect, inform and advocate on behalf of this rapidly growing field.
The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this [...]