Performance Marketing Insider

A leaked document, available here on Performance Marketing Insider Leaked Facebook Document, has suggested that Facebook may soon be introducing changes to its premium PPC ads.
Facebook’s PPC platform is already a very popular one, with businesses around the world using it to gain insights into how far their advert reached and just what kind of [...]

We are delighted to announce that Luke Kling of PeerFly has been voted as the #1 Affiliate Manager in the World as per our Winter 2012 Survey. One of the interesting things to note is that he actually received more votes than PeerFly itself, which was voted as the Top CPA Affiliate Network for the [...]

Performance Marketing Insider is proud to announce the results of our Top 10 CPA Networks Survey for the Winter 2012. This survey is a continuation of the survey that has been done for almost 10 years, first with ADBUMb then ADOTAS.com. The industry has obviously made some huge changes, and with that every year those [...]

There are all types of crafty names “Optimization adjustment”, “Throttle”, or good old “front end scrub”
Being a media buyer I find this nothing short of thievery and feel it should be exposed. It all started back in the early stages of coreg in 2004. Many of you remember the first wave of one field offers [...]

In perhaps the strangest, but funniest video I’ve seen in a long time, Microsoft has gone after Google Apps with a great new video.

Of course, what makes this really funny is that it’s hosted on YouTube, and that it has a lot more dislikes than likes. In fact, most of the comments are actually against [...]

The CEO of AddShoppers, Jon West, emailed me yesterday to inform me that they have officially announced the first integration of a Facebook “Want Button.”  This is pretty cool new feature that they have rolled out which allows anyone to click on a “Want” or “Own” button that will be integrated into the Open Graphs [...]

Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult it is, especially in starting new campaigns. Well, the new targeting options are really, really cool including some really amazing new features.
The broad category options are basically demographic and lifestyle options [...]

Despite in their IPO filings, they mentioned that they had nothing whatsoever planned for mobile monetization, Facebook will be making an announcement on February 29th in NYC that they will indeed be involved in mobile facebook advertising.
With over 425 Million of the users accessing Facebook via their mobile device, this is a sure fire moneymaker. [...]

Facebook has won a major lawsuit against Power.com that was filed in 2008. According to the lawsuit, Facebook had accused Power Venvutes of using Power.com to spam Facebook and then steal data from the network.
US District Judge James ruled that Facebook had proven its case, and that they could seek damages against Power.com. “The undisputed [...]

ADOTAS – Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that still hasn’t been adequately satisfied by the web’s most popular social networks.
This social network, based on its capacity to [...]

I’d say the biggest issue with our industry is the horrible amount of brokering that goes on. One network runs an offer from an advertiser, another network gets it, then brokers to another network, which then goes to an affiliate. It’s a practice that needs to stop that a lot of people have spoken out [...]

Demand Media, the company that writes about everything and depends on search engines for most of its traffic, found itself loosing over $6.4 Million last quarter because of the Google Panda algorithm. The site, which actually profitable in 2010, lost almost $20M in 2011.
As the LA Times, put it, Demand Media went from one of [...]

In probably the greatest news for marketers in the last year, Twitter will soon be releasing their self-serving advertising system. This will allow anyone to go onto twitter and buy advertising for almost any product and promote it via twitter. This source of traffic has long been used by marketers who own twitter accounts, but [...]

ADOTAS – Are you searching for ways to increase site traffic, time on site, unique visitors, and subscribers all with the goal of boosting site revenue? As you know, the way to do this is with great content — lots of it — and interactive content is some of the best.
To get started, take my [...]