IBEROSTAR Hotels & Resorts is a major hotel chain operating in Spain, the Mediterranean and the Caribbean. They were recently looking for a way to gain a competitive edge for their 100+ 4 and 5 star hotels. By implementing a combination of digital regional marketing and a major affiliate campaign, they were able to achieve [...]
Heather Vale Goss of Performance Marketing Insider talks with Colleen Sumpter and Chad Anderson of Engage:BDR’s sales team to find out what sets their ad network apart from others. Since they work with a lot of performance advertisers, E:BDR is exceptionally good at helping marketers achieve their CPA or CPL goals. Their quality traffic is [...]
What’s in a name? Almost everything when it’s your domain name. Heather Vale Goss of Performance Marketing Insider interviews Shawn Kwek, PR and Events Manager at NameCheap. Find out what they offer above and beyond the competition, including highly responsive customer support and email privacy. Their cost-effective suite of offerings includes domain registration, email accounts, [...]
The Pew Internet & American Life project is an ongoing effort from the Pew research company to gather data and provide other information to celebrate the Internet turning 25 years old in a few days (March 12, 2014). As part of this project, Pew polled over 1000 consumers to see how they were using the [...]
ClickBooth has decided to take affiliate marketing to a new level, first with announcing No Haggle Payouts, where they guarantee the highest payouts in the Affiliate and Performance Marketing industry and now they are introducing a new rewards program for affiliates.
Want cool stuff for doing what you already do? Heather Vale Goss of Performance Marketing [...]
When you want to know how to increase ROI with paid traffic, you go to the guy who wrote the book — literally. Heather Vale Goss of Performance Marketing Insider interviews Perry Marshall, author of The Definitive Guide to Google AdWords and 80/20 Sales and Marketing. In this interview, the first of five parts, discover [...]
Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, about what the company offer performance marketers. In this first part of a 2-part interview, find out the various tools and platforms the multi-channel interactive advertising company has developed to enhance your business endeavors, including full-service ad network, RTB ecosystem, demand-side platform [...]
Heather Vale Goss of Performance Marketing Insider speaks with Brad Gosse, long-time internet marketer who is one of the driving forces behind JV Zoo, an instant affiliate payment platform. Merchants using JV Zoo can pay their trusted affiliates instantly via PayPal, which allows you to scale your media buys more easily and effectively. Merchants can also choose [...]
Advertising on mobile devices has exploded over the past several years. Marketers spent an estimated $13.1 Billion on mobile ads in 2013, and that number is expected to go up to $42 Billion by 2017, according to Gartner Research.
Of that number, Facebook accounted for about 25% of the total mobile ad spend, making it the [...]
In a recently released report by Parse.ly there was a lot of movement in terms of which companies are driving traffic to digital news sites. Parse.ly regularly releases their authority report, which aggregates the data and insights gathered by the company through their popular analytics platform. Their network sees more than five billion page views [...]
Email marketers are always looking for new ways to get people to open their emails. An improvement of even a fraction of a percent can sometimes bring a huge boost to the total profitability of a campaign. When it comes to boosting open rates, nothing has a bigger effect than tweaking the subject line. This [...]
NEURS is a company dedicated to helping entrepreneurs start or grow their business. As a start-up consulting firm, they are working on bringing together the largest group of entrepreneurs in the world, where everyone can network, share ideas and work together for greater success. They will be offering classes and training on a variety of [...]