Performance Marketing Insider: Where Performance Marketing Starts!

Cole Haan’s Social Media Investigated by the FTC

Cole Haan FTC

Cole Haan, a shoe manufacturer recently ran a photo contest, titled “Wandering Shoe,” which offered $1000 for the ‘most creative entry.’   The contest required users to post photos on Pinterest, with a board titled “Wandering Sole” and then create five photos of the shoes, five photos of ‘places to wander’, and use the proper hashtag.
The [...]

Media Buying: Don’t Pay for Bad Traffic


Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in San Francisco. Discover what’s new on their full-serve platform and when you can take advantage of it. Viewable Impressions options allow you to achieve higher quality traffic as an advertiser, and [...]

How to Improve Email ROI


Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization and Strategy, Taylor Kennedy, and Optimization Manager Lauren Pitchford from MECLABS. In this interview, part two of four, find out what visual elements you should include in your emails, how many [...]

Facebook Fights Spam Posts


Facebook has recently confirmed another update to their news feed algorithm.  This update was done to help combat the ‘like-baiting’ that is so common throughout the Social Network today.  Like-baiting posts come in many different forms, but are essentially made only in an attempt to get massive amounts of ‘likes’ and/or shares.  For example, posting [...]

How to Keep Your Business Running, Even when you’re not there


While there are many benefits to running an online business, there are also some difficulties.  When you’ve got a traditional job, for example, you usually get sick time and if some major disaster strikes, you’re not usually expected to make it to work.  Online, however, you need to be working 24/7/365 in order to keep [...]

Content Marketing is Not Advertising


In the world of internet marketing everyone is looking for the best way to get rich as quickly as possible, with as little work as possible.  While there is no shortage of options to choose from, very few of them ever provide the promised results.  One of the biggest trends in digital marketing today is [...]

How to Start a Successful Affiliate Site

1 is one of the world’s largest retailers, where you can buy just about anything you can imagine.  Most people think that Amazon just happened to start the right service at the right time, and happened to get lucky with how successful they became.  The fact is, however, that Amazon can credit a lot of [...]

New Video Ad Fraud Costing $10 Million per Month


While the digital marketing industry is finally starting to take the threat of ad fraud seriously, it is clear that they will have quite a fight on their hands.  Ad software firm TubeMogul has recently announced that they identified three new bots, which were using entirely new technologies which targeted videos for view fraud.  The [...]

Cashing in on Pay-Per-Call


Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation.
Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream. Savvy [...]

Montel Williams Payday Lenders Get Hit by Attorney General

Montel Williams Pay Day

Attorney General Lisa Madigan today filed five lawsuits in a sweep cracking down on unlicensed, online payday lenders and a loan lead generator promoted by talk show host Montel Williams for illegally offering expensive, predatory loans that trap Illinois borrowers in excessive, cyclical debt loads.
Madigan filed lawsuits this week in Cook County Circuit Court on [...]

Twitter Offering 15 New Ad Types


As the battle for the ever growing mobile advertising dollar heats up, Twitter has just announced that they will be offering 15 new types of ads for marketers to take advantage of.  The ads will become available over the next six months, with the first of them being released in the coming weeks.
The first new [...]

Crowd Funding with Affiliate Marketing


Crowd funding sites like Kickstarter and others have helped thousands of people raise the capital they need to get their ideas to the next level.  These types of sites make it possible for many people to raise money from other individuals, rather than turning to the bank for cash.  This is a win-win situation for [...]

Should I Always Get a Dot-Com Domain Suffix?


A common question asked when attempting to find a domain name for a new website is whether getting a dot-com domain name is necessary.  Probably the hardest part with starting any online business is attempting to find a domain name that is not already registered with the dot-com suffix—as most of them are taken. The [...]

What Really Works for Email Marketing?


We all want better results from email marketing, but you might not know what’s effective today. Heather Vale Goss of Performance Marketing Insider interviews Taylor Kennedy, Senior Manager of Optimization and Strategy, and Optimization Manager Lauren Pitchford from MECLABS, home of Marketing Sherpa and Marketing Experiments. These are the people that conduct the scientific experiments [...]

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