Performance Marketing Insider: Where Performance Marketing Starts!

Recent updates to mSpy’s affiliate program mark its bold and rapid growth


mSpy, developers of leading cell phone and desktop monitoring solution and their mSpy affiliate program become the largest on the market, as it sees an influx of new affiliate sign-ups. mSpy, which is positioned as the best parental control software and business monitoring tool, has launched its new affiliate platform with key updates to it, [...]

Issues of Fact Regarding Material Misrepresentations In SPAM E-Mails Defeats Summary Judgment

Spam Lawsuit

On October 10, 2014, a federal district court judge in the matter of Wagner v. Digital Publ’g Corp. ruled that a triable issue of fact on whether the “from” names, domain names and subject lines of four SPAM e-mails contained material misstatements precluded partial summary judgment on plaintiff’s state law claims.
Plaintiff Christopher Wagner sued multiple [...]

First Snapchat Ad Launched with Great Success

Sexy Snap Chat Ads

Snapchat has recently sold and launched their first live advertisement.  The ad, which was for Universal Pictures upcoming horror movie, “Ouija” is said to have been seen by millions of people.  This is a major milestone for Snapchat, which is used by many people but up until now hasn’t had a good monetization strategy in [...]

Bing Ads Publishes Whitepaper on Cross-Border E-Commerce


There is no doubt that the internet has helped to ‘shrink’ the world and allow people from diverse locations to interact with each other more easily.  In addition to this, however, it has also helped brands and marketers to greatly expand their potential audiences.
According to a recent publication from Nielsen, in the UK there are [...]

Facebook Pushes Major Update to Ad Sets

Facebook Privacy

Facebook launched a feature for organizing advertising campaigns earlier this year.  It was called “ad sets” and allowed marketers to make adjustments to sets of ads all at once, rather than doing them on an individual ad at a time.  While the idea is great, it had a lot of problems and limitations that really [...]

Facebook is now #1 Site for Desktop Video Views


In what will undoubtedly be a surprising turn of events for many, YouTube has been bumped off the top spot for video views online.  According to ComScore, Facebook displayed about a billion more video views than YouTube last month.  The big move is primarily a result from Facebook’s fairly new ‘auto-play’ feature that has videos [...]

How to Perform Keyword Research without Spending a Dime


If you want to start getting traffic from Google and the other search engines, one of the most important things you need to do is target the right keywords.  Keywords (or key phrases) are the things that people type into the search engines.  Targeting them simply means optimizing your site in such a way that [...]

FTC is called out by the Wall Street Journal


Search engines have gotten a lot of flack about the way their ads are displayed on the search results pages.  The primary complaint has been that the ads look too similar to the organic results, which can cause some confusion to users regarding what they are clicking on.  The FCT has issued several statements and [...]

New Survey Confirms Teens Abandoning Facebook


People have been saying for years that teenagers aren’t using Facebook like they used to, but according to a new survey from an investment banker, Piper Jaffray, it seems like the floodgates have opened when it comes to teens leaving Facebook.
The survey found that in just the last six months, teen use on Facebook has [...]

WTF Is All This Buzz About Ello?

Ello Social Network

We all love social media. It’s transformed our world, for better or worse. People can communicate instantly with other users on different continents. They can use it to tell others about their experiences with companies or products, good or bad. They can use it to share videos of cats riding Roombas in a shark outfit, [...]

Find Out Exactly Which SEO Tactics are Working Right Now

Happy Money

You’re in 2014, and the search engine game is still changing!
Unfortunately, it will never stop changing.
Is that a good thing or bad thing? Well… That depends
If your wanting SEO the old (easier) way where you gained lots of backlinks and wrote pages full of stuffed keywords (quality need not apply), then probably a bad thing.
However, [...]

Google AdWords gives Mobile Text Ads a Facelift


Using text only ads on a mobile device is still quite popular, and surprisingly effective.  In addition, since they are so simple to make, they are chosen by many marketers who are just looking to get their message out there quickly.  Google has recently announced that they are giving these ads a bit of a [...]

Study Proves HTTPS Essential for SEO


It has been around a month since Google confirmed that they factor in the security of websites for their search rankings.  Since that time, many people have been updating their sites to the HTTPS standards, but until now, nobody really had much of an idea about how important this is.
Search Engine Land has analyzed the [...]

Study Shows how People are using Google Differently

Google Slap

A study was recently released from Mediative, which looked at the way people today are using Google for search.  The information was compared to data from the past 10 years so see how people’s search habits are changing.  This study used eye tracking software, which analyzed where people were looking while performing different search related [...]

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