Performance Marketing Insider: Where Performance Marketing Starts!

TriVita Settles with FTC for $3.5 Million


TriVita Inc. of Scottsdale, AZ, will refund $3.5 million to consumers for marketing its cactus juice as a cure-all for pain, inflammation, and respiratory and skin problems. All those health claims are unfounded, according to aunanimous Federal Trade Commission.
The marketers of the cactus-based fruit drink have agreed to the refunds to settle FTC charges that they [...]

Verma Holdings Agrees to Pay FTC Small Fine


An Indo-American entrepreneur and his company have been slapped with a permanent ban after he sent millions of unwanted messages to consumers falsely promising free gift cards to them.
Verma Holdings has agreed to settle Federal Trade Commission (FTC) charges that they were responsible for the unwanted messages to consumers across the U.S.
The deceptive messages promised [...]

Major Travel Affiliate with Fines in UK


Think W3′s site,  Essential Travel, which is a major UK travel affiliate site and  publisher, has been slapped with a £150,000 (about $200k) fine from the Information Commissioner’s Office (ICO).  The fine was in response to a major data breach which occurred late in 2012.
The ICO has reported that a hacker took advantage of Think [...]

Google Rolls out Update to Local Search Algorithm


Over the past few days it has been confirmed that Google has made some pretty significant changes to the way the local search results are determined. This algorithm update has no official name from Google, however, it has gotten the nickname of the ‘Pigeon’ update from major search engine news site, searchengineland.  Whatever you want [...]

Panel: Increase ROI in Pay-Per-Call


In this special roundtable discussion moderated by Performance Marketing Insider’s Heather Vale, discover what works and what’s coming in the future for Pay-Per-Call marketing. Our panel of experts includes Mike Williams, Network Manager of RingPartner; Carlton van Putten, VP of Marketing for LogMyCalls; Drew Thorne-Thomsen, SVP of Business Development for Invoca; and Leonidas Kaplan, publisher [...]

How to Verify Data


Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts, discover what XVerify is, what kinds of data they verify and how, your options for user experience configuration, and how not checking your lead quality affects your ROI and your reputation [...]

Yahoo Purchases Flurry to help grow Mobile


It was recently confirmed that Yahoo has purchased mobile company, Flurry.  While the price has not yet been confirmed, it is rumored to be above $350 million.  Flurry is a mobile ad network that is already established and able to help grow Yahoo’s mobile platform outside of their own web properties.
Since Flurry operates their own [...]

Pinterest Partnering with Shopify


Pinterest is already one of the most effective marketing tools for many people.  The site lends itself well to showing potential customers interesting ways to use products, or give them ideas on what products they may like.  In an attempt to take advantage of this fact, Pinterest has recently announced an agreement with the popular [...]

Triggit does Dynamic Retargeting to Native Ads


Triggit has been the advertising retargeting partner for Facebook for quite some time now, helping to improve the overall effectiveness of the social giant’s ads.  According to a recent announcement, they are now partnering with several new premium publishers to help bring these same benefits to top sites and brands across the internet.
While the specific [...]

Facebook to Allow Marketers to Target Ads Further


Facebook has been a leader in providing markets the ability to advertise directly to people only with very specific interests.  With their advanced marketing systems you have been able to display your ads only to people who ‘like’ certain things, or only those who fall into a specific demographic.  In the last couple days, they [...]

Clickky Launches CPE for Mobile Apps


Clickky has recently announced that they are moving their CPE (Cost-Per-Engagement) advertising program out of beta, and opening it up to all app developers.  This CPE system allows advertisers to pay for each new user that is active in the app, rather than simply installs it.  This is an innovative new option for performance marketing [...]

Italian Government going after Google


In what seems like a never ending battle between Google and European countries, another attack has been made against the search giant.  This time Italy is telling Google that they must be more transparent to users about how search history and other digital data is being used to help display ads.  In addition, Italy wants [...]

Clickbooth Thinking too small for ASE NY?


I have to say I was pretty shocked when I heard of Clickbooth’s plan to start Thinking Smaller for their Affiliate Summit East events. I mean this is a company that prides itself in a good party – Open bar, 3,000+ people, line around the block types of parties.
Pretty sure they have caused more hangovers [...]

How to Make Email Work


The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We reached out to email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation by Adknowledge, for the answers to questions everyone is asking.
Email, as an industry, seems to be experiencing [...]

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