Performance Marketing Insider

ADOTAS – More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: They’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate program low, many companies nit-pick the [...]

If you are advertising yourself as a compete package for “social, search, email and PR,” you better have a really good team behind your own social media promotions. This isn’t really a huge disaster, like perhaps confusing Eddie Griffin with President Obama, but it still shows that someone wasn’t watching what they were doing.
Vocus posted [...]

Special thanks to Bryan Eisenberg for pointing this out this morning. Great example of interesting headlines to get attention in newspapers, and has he put it, an “ultimate A/B test of a headline.” If you haven’t been paying attention, New York Governor Andrew Cuomo criticized the idea of voting for disgraced Congressman and Tight Underwear aficionado, Anthony Weiner [...]

One of the many things I’ve tried to steer clear of writing about in the last few years is “how to make money on the Internet.” It seems to me that there are enough gurus out there that will give you secrets to their success, or more importantly, sell you a course that will give [...]

Are you a victim of Google’s Penguin 2.0, or as I call it, the Super Penguin? Should you be scared of what is happening since it was launched today? Jennifer Selleck of Performance Marketing Insider goes in-depth with what you need to know in order to prevent yourself from being slapped by Penguin 2.0. According [...]

LEHI, Utah (May 23, 2013) — Last month, LinkTrust solidified their position as the first choice for email marketers by filing a patent on exclusive email marketing technology.
The LinkTrust RTA is patent-pending technology that makes it easy to control the reputation of tracking domains by utilizing external servers for email and other marketing traffic while [...]

Matt Cutts, the head of Google’s web spam team, confirmed last night that the Penguin 2.0 update which he mentioned in the past couple weeks is now live.
In his ‘This Week in Google, Episode #199’  he said that it was rolling out over the next few hours.  So, if you woke up to big changes [...]

A Pew Research Center survey has found that many people, especially teens, are continuing to get tired of Facebook.  Many of them are spending less time on the social media site moving to alternative options like Twitter and even Google +.  There were many reasons given by the teens in the survey, including the fact [...]

State Legislation
- Minnesota passed an affiliate nexus tax, as expected. F 677 will go into effect June 30, 2013. If you are a Minnesota-based affiliate marketer, or if you are a retailer with Minnesota-based affiliate marketing partners, we strongly suggest you consult legal or tax advice.
- Missouri’s House and Senate quickly passed an affiliate nexus tax bill, [...]

Yahoo continues to make big changes to hopefully get the company back on the right track.  Everyone has heard of the recent acquisition of Tumblr earlier this week, and today there was a major overhaul to the Yahoo! Owned picture sharing site Flicker.  Marissa Mayer, Yahoo’s CEO, reported that she made the challenge to her [...]

Recent studies have come out about the way people are searching based on a wide variety of different factors.  The data collected will be very useful for local marketers who are targeting specific audiences.  Whether it is a local brick and mortar business or an internet marketer looking to get results with very targeted optimization [...]

Businesses big and small are well aware of how effective Pinterest can be for engaging customers and helping to promote their brand, but with the most recent updates it is getting even better.  Pinterest users build pin boards of their favorite pictures, products or just about anything else you can think of.  These boards are [...]

A survey recently published from BrightEdge is finding that many marketers are living in fear of the so called Penguin 2.0 update which Google reports could be implemented any time within the next two weeks or so.  The previous versions of the update caused great havoc in the online marketing and SEO communities due to [...]

Really interesting news out of CAKE, we’ve passed on the press release below. They’ve started a certification program for all their partners which provides, among other things, some form of training. It’s an interesting program, because it’s shows customers that the networks and companies they work with are a step above any average network, because [...]