How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks [...]
California Court of Appeal Email Compliance Ruling on the Issue of Identifying Sender in Body of Commercial EmailOctober 31, 2014 # 7:22 am # Legal Challenges, Specials # No Comment
The case is Roslowski et al. (“Plaintiffs”) v. Guthy-Renker LLC (“Guthy”). The gravamen of the allegations were that Guthy sent Plaintiffs unsolicited commercial email advertisements which, instead of identifying the sender as Guthy, indicated the sender was “Proactiv Special Offer,” “Wen Hair Care,” “Proactiv Special Bonus Deal,” “Wen Healthy Hair,” “Wen by Chaz Dean,” “Proactiv [...]
Google, as well as Yellowbook and Ziplocal, are being sued by a locksmith who does business in Northern Virginia and Maryland. The locksmith is citing multiple state and local laws, including the RICO Act (Racketeer Influenced and Corrupt Organizations) in the lawsuit, which is claiming $8.4 million in lost earnings and profit.
The main points made [...]
Spam Text Message, Robocalling and Mobile Cramming Defendants to Pay $10 Million to Settle FTC ChargesOctober 26, 2014 # 9:43 am # Legal Challenges, Specials # One Comment
A series of defendants will pay approximately $10 million to the Federal Trade Commission to settle charges that they operated a massive scam that sent unwanted text messages to millions of consumers, many of whom later received illegal robocalls, phony “free” merchandise offers, and unauthorized charges crammed on their mobile phone bills.
The settlement marks the [...]
One of the biggest parts of the new “Twitter Fabric” development platform is the new login system they are calling ‘digits.’ The system will make it so people don’t have to use unique IDs and passwords on every site, and they don’t need to have a social media account, which is what many sites are [...]
Google has officially announced the launch of ‘Inbox,’ which is an app that brings together all your notifications and other items into one place. It starts out by displaying your email in a quick and easy way, but it will also display pictures, reminders, flights, receipts, and just about anything else that you want to [...]
mSpy, developers of leading cell phone and desktop monitoring solution and their mSpy affiliate program become the largest on the market, as it sees an influx of new affiliate sign-ups. mSpy, which is positioned as the best parental control software and business monitoring tool, has launched its new affiliate platform with key updates to it, [...]
On October 10, 2014, a federal district court judge in the matter of Wagner v. Digital Publ’g Corp. ruled that a triable issue of fact on whether the “from” names, domain names and subject lines of four SPAM e-mails contained material misstatements precluded partial summary judgment on plaintiff’s state law claims.
Plaintiff Christopher Wagner sued multiple [...]
Snapchat has recently sold and launched their first live advertisement. The ad, which was for Universal Pictures upcoming horror movie, “Ouija” is said to have been seen by millions of people. This is a major milestone for Snapchat, which is used by many people but up until now hasn’t had a good monetization strategy in [...]
There is no doubt that the internet has helped to ‘shrink’ the world and allow people from diverse locations to interact with each other more easily. In addition to this, however, it has also helped brands and marketers to greatly expand their potential audiences.
According to a recent publication from Nielsen, in the UK there are [...]
Facebook launched a feature for organizing advertising campaigns earlier this year. It was called “ad sets” and allowed marketers to make adjustments to sets of ads all at once, rather than doing them on an individual ad at a time. While the idea is great, it had a lot of problems and limitations that really [...]
In what will undoubtedly be a surprising turn of events for many, YouTube has been bumped off the top spot for video views online. According to ComScore, Facebook displayed about a billion more video views than YouTube last month. The big move is primarily a result from Facebook’s fairly new ‘auto-play’ feature that has videos [...]
If you want to start getting traffic from Google and the other search engines, one of the most important things you need to do is target the right keywords. Keywords (or key phrases) are the things that people type into the search engines. Targeting them simply means optimizing your site in such a way that [...]