Performance Marketing Insider: Where Performance Marketing Starts!

Most Affiliates Are Broke Married Men?


Some pretty interesting information according to Affiliate Summit’s AffStat that claims, among other things, the majority of affiliates are married men making less than $20k a year? Adknowledge was nice enough to turn this information into a handy info graphic that really surprised me, not just because it makes the claim that the majority of affiliates aren’t [...]

Court Expected to Rule in FTC Case Against Dietary Supplement Marketers


A federal district judge in Atlanta is expected to provide a ruling shortly in a Federal Trade Commission case against the marketers of three weight-loss and health-related dietary supplements. In May, the defendants were ordered to pay more than $40 million for violating a 2008 court order.
The defendants ran an operation known as Hi-Tech Pharmaceuticals, Inc.  They allegedly continued [...]

Facebook allowing Marketers to Display Ads more often


According to a recent report from Digiday, Facebook has made a change to their advertising standards, which will allow marketers to target the same people more often with ads.  In the past, marketers could only show the same ad to individuals who have not liked their page once per day.  The updated rules now allow [...]

Google Patent-Infringement Case Overturned


Google has gotten its first major victory in a patent infringement case that has been going on since 2011.  In a 2-1 decision by the U.S. Court of Appeals for the Federal Circuit in Washington, the $30.5 million fine that Google would have had to pay to Vringo has been overturned.
Vringo filed a suit back [...]

Almost 10% of Twitter Users Fake

There has been a lot of talk recently about how bots and automated programs are having a major effect on the marketing and advertising industries.  According to the latest Securities and Exchange Commission (SEC) report from Twitter, however, bots are very active on their social network as well.  According to the filing, about 8.5% of [...]

States Want E-Cig Regulations


The FDA has been asked by 29 U.S. States to strengthen regulations concerning e-cigarettes so as to make sure that young people are better protected from nicotine addiction.
Attorneys General from all over the United States have signed the letter that asks the Food and Drug Administration to limit marketing and advertising for electronic cigarettes as [...]

Facebook Providing Cross-Device Ad Reporting

Facebook Hates Upworthy

Facebook has officially launched a new ad reporting feature that will help marketers to track the effectiveness of advertisements across multiple platforms.  The new reporting, they say, will help marketers to see the true conversion rates of their Facebook ads.
In the announcement, they showed just how important this can be by revealing that when an [...]

No more Exact Match Advertising from Google AdWords


Google has recently announced that as of late September, anyone who uses their AdWords program will lose the ability to target exact match searches only.  From that point on, marketers will be required to also target close variants of the keywords they are interested in.  This, of course, is upsetting many marketers who rely on [...]

Gross Receipts As Baseline For FTC Contempt Damages Against Advertisers


The case is FTC v. BlueHippo Funding, LLC, No. 11-374-cv (2d Cir. Aug. 12, 2014). It involves an appeal of the damages component of a 2010 order by the U.S. District Court for the Southern District of New York that granted, in part, the Federal Trade Commission’s (“FTC”) Motion for Contempt against Blue Hippo for [...]

Yair Shalev Fined $350k from FTC for Obamacare Scam

Barack Obama

You may remember reading about a major spam operation that involved emails being sent out attempting to defraud consumers by making them believe they had to register for specific health insurance.  The messages claimed that because of the Affordable Health Care Act (aka Obamacare) people were required to sign up immediately or face fines or [...]

FTC Uses Big Data Debate To Push ‘Privacy by Design’

Advertising Guidelines Updated. Important Read

The Federal Trade Commission continues to push its “privacy by design” consumer protection policy as “big data” remains in the national spotlight. “Big data” is used to refer to advancing technologies that are dramatically expanding the commercial collection, analysis, use, and storage of data.
The FTC was among parties that recently weighed in on big data [...]

Google Making eMail Unsubscribing Simpler


In what many marketers will consider another attack on email marketing, Google has just announced that they will be moving the unsubscribe link from the bottom of messages up to the very top.  The move, which they announced in a Google+ post, will make it easier than ever for people to quickly unsubscribe from marketing [...]

Cake Releases Whitepaper on Attribution Issues


The SaaS firm, Cake, which specializes in helping performance marketing track, attribute and optimize their digital advertising budgets, has recently released a comprehensive new whitepaper that gives an in depth look at what attribution is, and why performance marketers need to care.  The paper, titled “The Hitchhiker’s Guide to Attribution: Mapping the Customer Journey for [...]

New York Bans Tiger Selfies for Bros


Turns out that Bros have been using pictures of themselves with wildlife to get laid, and New York State has had enough of it. Governor Andrew Cuomo has signed a bill that prevents the public from having contact with big cats at traveling animal shows and fairs. While it’s not specifically targeting people who love [...]

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