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Facebook Launching ‘Conversion Lift Management’ Tool

Sexy Facebook Ads

Facebook ads have long been the subject of debate concerning just how effective they really are.  Some people swear by them, and use them to market just about anything.  Others say that while they do drive traffic, the ads fail to lead to conversions at any significant rate.  In order to try to end the […]

Study finds Facebook Numbers Steady, Engagement Up

facebooklike

A new report from the Pew Research Center has taken a look at social media usage in America.  They found that 71% of Americans have a Facebook account, which is basically even with what it was in the previous year.  Of course, once you reach 71% market penetration, it starts to become quite difficult to […]

FTC Report on Internet of Things Urges Companies to Adopt Best Practices to Address Consumer Privacy and Security Risks

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The Federal Trade Commission has released a report on the Internet of Things (the “Report”) recognizing the social benefits of connected devices, as well as the risks that could potentially undermine consumer confidence. The Report recommends a series of steps that business can (and should) take to protect consumers’ privacy, and can be found, here.
“The […]

Here’s the New GoDaddy SuperBowl Commercial

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I’m not sure what the big deal is of this commercial to be honest. Some people have implied that it’s distasteful, some people just implied that it’s not going to work. However, I’m curious because it’s obviously getting attention (including this post) and people love their GoDaddy, right? “Buddy’s an adorable pup who’s lost and […]

Forbes Ranks ClicksMob Among America’s Most Promising Companies for 2015

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ClicksMob was founded about two years ago in January of 2013, but their growth has been extremely impressive.  As a mobile performance advertising platform, they are forced to move quickly and keep their company growing and adapting as the technologies change.  They were recently picked by Forbes as one of the most dynamic, fastest growing […]

World’s Most Secure Ad Network Developed

Internet-Fraud

In response to the ever growing threat of malware attacks that infect advertisements and major websites, IT security firm Avira has been working to develop a new ad network technology with security at the center.  Avira has already made a name for itself as a leading anti-virus, anti-malware and computer security company, which has given […]

Facebook to Fight Fake News

Facebook-Like-Copy

If you’ve spent more than a few hours on Facebook, you know that it is a great place for learning about the latest news.  The problem, however, is that some of the news that people post is actually completely fake.  Over the past year you have likely seen supposedly legitimate news stories that have claimed […]

Arrested: Adaptive Media CEO on Child Pornography and More

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After a secret year long investigation against Adaptive Media CEO and Founder, Qayed Murtaza Shareef, he has been arrested by members of the FBI as part of a joint task force in the Orange County Area. He was charged with 30 counts of lewd acts with a child under 14, one felony count of using […]

Email is officially Middle-Aged!

history-of-email-by-ReachMail

While it may be hard to believe, email turns 44 years old this year!  It was back in 1971 that a computer engineer sent out the first electronic mail message.  As all marketers can attest, this was the birth of a technology that has changed the lives of virtually everyone in the world.  Today email […]

New Compliance Report Released to Fight Ad Fraud

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Adaptive Medias, Inc. has recently published a new report that is designed to help companies and government agencies better understand the threat that is currently plaguing the internet.  This thread, which costs billions of dollars each year, is advertising fraud.  Of course, it is no surprise to those in the industry that bots, malware and […]

Fraud Detection Feature Announced from Cake & Forensiq

fraud

Two of the industry’s best known companies are getting together to launch an initiative to help provide advertisers with the ability to make more informed, real-time decisions concerning fraudulent clicks and conversions.  Cake by Accelerize is a very well known provider of SaaS solutions, often used to track, attribute and optimize marketer’s digital spend in […]

New Affiliate Marketing Monitoring Service Launched from Media Thirst

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The digital ad monitoring and risk analysis company, Media Thirst, has just announced that they have launched a ‘complete solution for affiliate marketing quality assurance.’ That is, obviously, a pretty bold claim for anyone to make.  The new service will allow affiliate marketing network so easily evaluate their third-party affiliate relationships to help ensure they […]

Martin Grunin Facebook Fraudster May be Facing Prison Time

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Martin Grunin is no stranger to legal problems, but it seems he may have upset the courts one too many times recently.  This Brooklyn based financier has been ordered to pay Facebook up to $1.4 million in a recent default judgment.  To make matters worse for Grunin, the Judge is also sending the case up […]

John Winston Boone Heading to Prison for Domain Fraud

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John Winston Booth has been sentenced to 120 months in a federal prison after being convicted of defrauding 18 victims.  He sold the victims website domains, which he claimed would generate a significant amount of money through advertising revenue.
His victims, which are from the US and Canada, are also going to get financial restitution from […]

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