• Buying Media for Health and Beauty Marketing

    Buying Media for Health and Beauty Marketing

    Want to advertise in the health and beauty vertical? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover some of the drawbacks and challenges to working in this vertical, why the learning curve is so steep, what kinds ... ...

  • One Question with Isiah Pohlert on Media Buying

    One Question with Isiah Pohlert on Media Buying

    My next victim in the “One Question” series is Isiah Pohlert, whom I had the pleasure to “formally” meet in San Diego during the Traffic & Conversion Conference. He is super nice and has been the affiliate space for several years since 2009. He started with SEO and gradually transitioned to paid traffic. In Nov ... ...

  • Optimal Lead Distribution with Velocity

    Optimal Lead Distribution with Velocity

    Heather Vale of Performance Marketing Insider speaks with Dan Salazar, VP of Inside Sales for Velocify. In this interview at LeadsCon in Las Vegas, disover why they have such a cool-looking booth, what their solution does, how leads are optimally distributed to sales reps and dealt with efficiently, how the leads are scored, and more. ... ...

  • Extreme Affiliate Network?

    Extreme Affiliate Network?

    Heather Vale of Performance Marketing Insider speaks with Erez Shalev, CEO of AffiliaXe at Affiliate Summit West. In this interview, discover what makes AffiliaXe an “Extreme Affiliate Network”, what kind of focus they put on affiliates, what the criteria are to be approved, and why quality traffic is more important than quantity. Also ...

  • Facebook Killing Pages in Feed

    Facebook Killing Pages in Feed

    In what seems to be an ongoing trend with Facebook, the Pages are going to be seen even less than before once they complete a new algorithm roll out.  The social media giant is launching three new updates to the News Feed algorithm, which are designed to ‘improve’ what people see in their feeds.  According ... ...

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