• FTC Settles with Brickstream on Mobile Tracking

    FTC Settles with Brickstream on Mobile Tracking

    The FTC has recently alleged that a small mobile tracking firm that was acquired by Brickstream in 2014 (after the activities in question) has improperly used mobile tracking.  Specifically, they claim that while they said that users could opt out of the tracking, there was never actually an option to do so.  The activities in ... ...

  • DoubleVerify Claims No More Bot Fraud

    DoubleVerify Claims No More Bot Fraud

    DoubleVerify is a leader in fraud detection and prevention throughout the digital advertising industry.  In a recent announcement, they have confirmed that they have a new video quality solution that has been shown to effectively fight non-human traffic related to video ads.  It is said to significantly improve on the ability of their systems to .....

  • Massive Amounts of Video Being Consumed Daily

    Massive Amounts of Video Being Consumed Daily

    eMarketer has recently published a new study that found that adults in the US are spending a record amount of time watching video each day.  While they are watching less television than in the past, the amount of digital video they are consuming is going up quite significantly. In this year’s study they found that ... ...

  • Marketing Developer Partners Program Launched by Pinterest

    Marketing Developer Partners Program Launched by Pinterest

    Pinterest is taking the next step in making their platform friendlier to marketers.  They have launched a new program called the “marketing Developer Partners” program and provided a publishing API to ten social media management companies so far.  The idea is to give businesses more tools and services, which can help them use the power ... ...

  • Twitter Invests in Swirl’s In-Store Smartphone Ad Platform

    Twitter Invests in Swirl’s In-Store Smartphone Ad Platform

    Many experts agree that taking the power of digital advertising to the retail stores is a great way to reap significant benefits.  One company, Swirl, is working on making it easier than ever for both advertisers and retail locations to do just that.  Swirl offers a full platform to retailers and brands so that they ... ...

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