Performance Marketing Insider

Yahoo continues to make big changes to hopefully get the company back on the right track.  Everyone has heard of the recent acquisition of Tumblr earlier this week, and today there was a major overhaul to the Yahoo! Owned picture sharing site Flicker.  Marissa Mayer, Yahoo’s CEO, reported that she made the challenge to her [...]

Recent studies have come out about the way people are searching based on a wide variety of different factors.  The data collected will be very useful for local marketers who are targeting specific audiences.  Whether it is a local brick and mortar business or an internet marketer looking to get results with very targeted optimization [...]

Businesses big and small are well aware of how effective Pinterest can be for engaging customers and helping to promote their brand, but with the most recent updates it is getting even better.  Pinterest users build pin boards of their favorite pictures, products or just about anything else you can think of.  These boards are [...]

A survey recently published from BrightEdge is finding that many marketers are living in fear of the so called Penguin 2.0 update which Google reports could be implemented any time within the next two weeks or so.  The previous versions of the update caused great havoc in the online marketing and SEO communities due to [...]

Really interesting news out of CAKE, we’ve passed on the press release below. They’ve started a certification program for all their partners which provides, among other things, some form of training. It’s an interesting program, because it’s shows customers that the networks and companies they work with are a step above any average network, because [...]

While the reaction to Yahoo purchasing Tumblr has been largely positive from both investors of Yahoo and users of the Tumblr blogging platform, it seems like not everyone was happy with the move.  WordPress founder Matt Mullenweg reported that on the Sunday when the purchase was (unofficially) announced they saw a huge spike in the [...]

Interesting News out of HasOffers today which raised almost $10M in cash from investment companies, with Accel Partners being the main funding source. While investments and funding is a normal part of doing business, they had always been thought a very cash rich cash positive company. No huge scandal here folks, but it does give [...]

An interesting story out of the Google I/O conference last week actually took place just across the street from the conference center.  As Bing (Microsoft’s search engine) continues to attempt to gain relevance in the search engine wars they have been pushing a marketing campaign called “Bing it On”.  This push has been going on [...]

Two operators of alleged tech support scams have agreed to settle Federal Trade Commission complaints and give up their ill-gotten gains.
Mikael Marczak, doing business as Virtual PC Solutions, and Sanjay Agarwalla were among the subjects of a series of six complaints filed by the FTC last September as part of the Commission’s ongoing efforts to [...]

The Yahoo! Board of directors has reportedly approved a deal to pay $1.1 Billion in cash for Tumblr, the popular blogging site which also fronts as the biggest porn site in the world.  This move has been rumored about for the past week or more, but it has now been reported in the Wall Street [...]

Everyone knows that word of mouth advertising is among the most effective type available.  When your friend tells you to try something new, you’re far more likely to give it a shot than if you simply see a commercial with some random actors trying to explain why they love the product.  The problem for marketers [...]

Performance Marketing Insider has been covering the case of Shawn Hogan and Brian Dunning since the case was first launched a few years ago.  Every step of the way his supporters have come out saying that he wasn’t guilty, that he was set up. Now, as you may have read in PMI, both Shawn Hogan [...]

Are you a victim of Google’s Penguin 2.0 or the “Super-Penguin,” as we are calling it here at PMI? If you’ve received the ice-cold shoulder of the Super-Penguin, there might be a few reasons that this is happening. We’ve put together a few tools and ideas how to fix your link profile and perhaps restore [...]

As an affiliate, one of your primary concerns is longevity. Is the offer that you are promoting going to be stable enough to promote for months/years and consistently generate income? Even if an offer remains a steady revenue generator, are you confident that your CPA network will pay you by your scheduled payment date? Can [...]