Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts, discover what XVerify is, what kinds of data they verify and how, your options for user experience configuration, and how not checking your lead quality affects your ROI and your reputation [...]
It was recently confirmed that Yahoo has purchased mobile company, Flurry. While the price has not yet been confirmed, it is rumored to be above $350 million. Flurry is a mobile ad network that is already established and able to help grow Yahoo’s mobile platform outside of their own web properties.
Since Flurry operates their own [...]
Pinterest is already one of the most effective marketing tools for many people. The site lends itself well to showing potential customers interesting ways to use products, or give them ideas on what products they may like. In an attempt to take advantage of this fact, Pinterest has recently announced an agreement with the popular [...]
Triggit has been the advertising retargeting partner for Facebook for quite some time now, helping to improve the overall effectiveness of the social giant’s ads. According to a recent announcement, they are now partnering with several new premium publishers to help bring these same benefits to top sites and brands across the internet.
While the specific [...]
Facebook has been a leader in providing markets the ability to advertise directly to people only with very specific interests. With their advanced marketing systems you have been able to display your ads only to people who ‘like’ certain things, or only those who fall into a specific demographic. In the last couple days, they [...]
Clickky has recently announced that they are moving their CPE (Cost-Per-Engagement) advertising program out of beta, and opening it up to all app developers. This CPE system allows advertisers to pay for each new user that is active in the app, rather than simply installs it. This is an innovative new option for performance marketing [...]
In what seems like a never ending battle between Google and European countries, another attack has been made against the search giant. This time Italy is telling Google that they must be more transparent to users about how search history and other digital data is being used to help display ads. In addition, Italy wants [...]
I have to say I was pretty shocked when I heard of Clickbooth’s plan to start Thinking Smaller for their Affiliate Summit East events. I mean this is a company that prides itself in a good party – Open bar, 3,000+ people, line around the block types of parties.
Pretty sure they have caused more hangovers [...]
The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We reached out to email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation by Adknowledge, for the answers to questions everyone is asking.
Email, as an industry, seems to be experiencing [...]
Retargeting is still highly effective, and ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. Heather Vale Goss of Performance Marketing Insider speaks with Shannon Titus, Marketing Director, and Marc Fujikawa, Senior Account Manager at Retargeter, to find out how their solutions help you optimize your marketing spend by serving targeted [...]
Schaaf-PartnerCentric, a leading affiliate program management agency, has recently announced that they have acquired Paulson Management Group, Inc. The financial terms of the agreement have not been disclosed at this time, but the two companies will operate out of the existing main offices of Schaaf-PartnerCentric, in Austin, Tx.
The combined company will be managing over 75 [...]
Google+ has finally removed their restriction that said people were only allowed to use their real names on the social network. In addition to opening up the floodgates on pseudonyms, they also issued an apology for taking so long to do this.
In the announcement, they said, “When we launched Google+ over three years ago, we [...]
According to a recent press release, the Association of National Advertisers (ANA) and White Ops are joining forces to conduct a joint research study into the topic of bot fraud. As you have likely noticed, the estimates on how much fraud exists in the digital advertising industry vary greatly from one announcement to the next.
According to recently unsealed court documents, RipOffReport.com (ROR) and its founder are under investigation and may face criminal charges for a conspiracy that includes extortion, obstruction of justice and witness tampering in connection with a 2011 murder trial of Tracy Richter, who was the ex-wife of one of ROR’s most vocal critics – Michael Roberts.