• Google Tries to Stop Accident Mobile Clicks

    Google Tries to Stop Accident Mobile Clicks

    While digital ad fraud seems to get all the attention, there is another type of fake ad spend that is plaguing many marketers.  This is accidental ad clicks, and it is a major issue for mobile ads.  People will be interacting with sites or apps on their phones or tablets and accidently tap on an ... ...

  • Is Sean “Diddy” Combs Breaking the Law on Twitter?

    Is Sean “Diddy” Combs Breaking the Law on Twitter?

    The night of the BET Awards, Diddy (Aka Puff Daddy, aka Sean Combs) sent out a tweet, expressing his desire that everyone watches the awards while drinking Ciroc vodka. He added the hastag, #toasttothedreamers the hashtag created by Ciroc’s marketing team. To the average person, this might seem that Diddy is a huge fan of ... ...

  • Stop Overpaying with Facebook Advertising

    Stop Overpaying with Facebook Advertising

    Sponsored by Real Time Media Buying at engage:BDR As more advertisers run to Facebook for more prospective ad opportunities, the cost of ad space continues to increase at a rapid rate. It cannot be argued that many companies have gained wide audience reach and brand recognition through paid Facebook ad, but with the overwhelming amount ... ...

  • Is Impact Radius the Future of SaS Marketing Technology?

    Is Impact Radius the Future of SaS Marketing Technology?

    Heather Vale of Performance Marketing Insider talks to Kurt Leingang, Sales Engineer at Impact Radius. In this interview at Ad:Tech SF, discover how their platform allows you track anything across multiple channels, how many impressions it takes for a customer to take action, how long the journey is tracked, how the data is sorted to ... ...

  • What does YTZ Do Exactly?

    What does YTZ Do Exactly?

    Zee or Zed? Heather Vale of Performance Marketing Insider talks to Max Dennis from YTZ, a Canadian-based performance network. In this interview at Ad:Tech SF, discover how to pronounce the company name, what kind of inventory they purchase and why, how the platform originated, how the traffic is optimized, how they avoid fraud issues and ... ...

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