Performance Marketing Insider: Where Performance Marketing Starts!

You Won’t Believe what OkCupid Did


OkCupid disclosed this week that they had conducted experiments on users, including a test to see whether its assessment of their matchability actually led to successful dating. “To test this, we took pairs of bad matches … and told them they were exceptionally good for each other,” OkCupid President Christian Rudder wrote. “When we tell [...]

Offers of Local Relevance drive Mobile Clicks


As the rapid shift away from PCs and toward mobile devices continues, many people worry about the effectiveness of mobile advertisements.  This has been a problem since mobile advertising began because of the fact that mobile ads are often quite small, resulting in mistaken clicks and other issues.  According to a new study from Nielsen, [...]

YouTube Passes Facebook in Unique Visits


Facebook is undoubtedly a powerful tool for marketers to drive traffic and build relationships with potential customers. According to new data from Complete Pro, however, YouTube is the new king of social platforms (in terms of unique visitors).
The new data that has been released for June of 2014 shows that while Facebook had 166,397,314 unique [...]

Companies You Must Do Business with At Affiliate Summit


Affiliate Summit East 2014 New York City
Sponsored by Adknowledge: unlocking your digital audience

Download in PDF Form Here
844-ACQ-STN1 is a web-based business brokerage firm based in San Diego, California and was started in the summer of 2014 by Ryan Sorensen. A professional having sold close to $4M worth [...]

Ad Fraud being Used against Competitors Ads


Everyone knows that advertising fraud is a major problem in the digital marketplace.  While the bulk of ad fraud is of the type where someone is displaying ads to a bot in order to make money, there is another type that might be even more of a concern to many marketers.
According to a recent article [...]

FTC Recommends Mobile Industry Changes to Combat Mobile Cramming


In a report issued today, the Federal Trade Commission staff recommends steps that mobile carriers and other companies should take to prevent consumers from being stuck with unauthorized charges on their mobile phone bills, an unlawful practice known as mobile cramming.
The report focuses on the multi-billion dollar business known as carrier billing, which refers to [...]

Happy Birthday to Performance Marketing?


It is hard to imagine just now much the world has changed over the last twenty years.  One of the biggest ways it has changed for marketers is with the truly incredible growth of performance, or affiliate marketing.  Most people mark 1994 as the year affiliate marketing got started, when William Tobin began harnessing the [...]

TriVita Settles with FTC for $3.5 Million


TriVita Inc. of Scottsdale, AZ, will refund $3.5 million to consumers for marketing its cactus juice as a cure-all for pain, inflammation, and respiratory and skin problems. All those health claims are unfounded, according to aunanimous Federal Trade Commission.
The marketers of the cactus-based fruit drink have agreed to the refunds to settle FTC charges that they [...]

Verma Holdings Agrees to Pay FTC Small Fine


An Indo-American entrepreneur and his company have been slapped with a permanent ban after he sent millions of unwanted messages to consumers falsely promising free gift cards to them.
Verma Holdings has agreed to settle Federal Trade Commission (FTC) charges that they were responsible for the unwanted messages to consumers across the U.S.
The deceptive messages promised [...]

Major Travel Affiliate with Fines in UK


Think W3′s site,  Essential Travel, which is a major UK travel affiliate site and  publisher, has been slapped with a £150,000 (about $200k) fine from the Information Commissioner’s Office (ICO).  The fine was in response to a major data breach which occurred late in 2012.
The ICO has reported that a hacker took advantage of Think [...]

Google Rolls out Update to Local Search Algorithm


Over the past few days it has been confirmed that Google has made some pretty significant changes to the way the local search results are determined. This algorithm update has no official name from Google, however, it has gotten the nickname of the ‘Pigeon’ update from major search engine news site, searchengineland.  Whatever you want [...]

Panel: Increase ROI in Pay-Per-Call


In this special roundtable discussion moderated by Performance Marketing Insider’s Heather Vale, discover what works and what’s coming in the future for Pay-Per-Call marketing. Our panel of experts includes Mike Williams, Network Manager of RingPartner; Carlton van Putten, VP of Marketing for LogMyCalls; Drew Thorne-Thomsen, SVP of Business Development for Invoca; and Leonidas Kaplan, publisher [...]

How to Verify Data


Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts, discover what XVerify is, what kinds of data they verify and how, your options for user experience configuration, and how not checking your lead quality affects your ROI and your reputation [...]

Yahoo Purchases Flurry to help grow Mobile


It was recently confirmed that Yahoo has purchased mobile company, Flurry.  While the price has not yet been confirmed, it is rumored to be above $350 million.  Flurry is a mobile ad network that is already established and able to help grow Yahoo’s mobile platform outside of their own web properties.
Since Flurry operates their own [...]

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