• Matomy Invests in Email Marketing Firm Avenlo

    Matomy Invests in Email Marketing Firm Avenlo

    Matomy Media Group, which is a global digital performance advertising company has announced that they have made a ‘strategic investment’ in the email marketing and ad targeting group, Avenlo.  They will acquire a 70% interest in the company, which gives them control of the company.  They will also have the option to acquire the other ... ...

  • One Question with Charles Ngo

    One Question with Charles Ngo

    Hi guys – Ricky Ahuja here! I will be launching a new weekly feature called “One Question” and I will be asking you got it, one question, to them related to the performance marketing industry. Hope you enjoy it, let me know what you think below. My first question was to Charles Ngo – you ... ...

  • EU Filing Charges Against Google

    EU Filing Charges Against Google

    Regulators in the European Union have decided that they are going to be filing charges against Google.  The charges, which are related to a five year antitrust investigation that is ongoing, will be based around the apparent abuse of their market position in the EU according to sources. They will be accused of violating the ... ...

  • How to Target Event Attendees Online

    How to Target Event Attendees Online

    Ever wanted to target people at specific types of events in your advertising? Soon you’ll be able to. Heather Vale of Performance Marketing Insider talks with Sydney Goldman, Marketing and Communications Manager for engage:BDR. In this exclusive interview about event targeting discover what exactly event targeting is, how it combines geo-targ...

  • Amazon Suing Fake Review Companies

    Amazon Suing Fake Review Companies

    In addition to being the go-to place for online shopping, Amazon has also become a leader in online reviews.  With thousands of people posting millions of reviews, many shoppers come to Amazon to see what others have said about a product before they purchase it.  This is true even when they don’t end up purchasing ... ...

Recent Posts

Clef two-factor authentication