Why should you use engage:BDR’s First-Impression buy-side platform for your advertising needs, and how can you optimize your ROI? Heather Vale of Performance Marketing Insider gets a personalized walk-through demo from Alex Epshteyn, Account Manager for First-Impression. In this exclusive interview, the first of two parts, discover what’s unique about the self-serve DSP and watch [...]
Facebook has recently announced an algorithm change to their news feed that will have you seeing fewer of the ‘click bait’ stories. You have undoubtedly seen thousands of stories that tease you with vague information such as, “Two NBA superstars get in fight. You won’t believe over what, click here to find out.” These types [...]
Most marketers are always on the lookout for that ‘next big thing’ that will let them get their brand in front of a target audience. While it is definitely a good idea to be looking for new and innovative systems, this sometimes causes people to miss out on using established services that still have a [...]
You probably have heard Google is the best method to advertise online, right?
However, Google sometimes may not be the best consideration, especially when starting your online marketing adventure. This could be for a couple of reasons, and include:
The level of competition is extremely high for your market, making it very costly to advertise your business’ [...]
Everyone knows that they need to be careful with their passwords, and do all they can to keep hackers out of their systems. Most people, however, have something of a sense of confidence because unless you are doing something stupid, you aren’t really that likely to get hacked. After all, for most people, hackers just [...]
Marketers have been able to display ads for app installs or re-engagements on Google’s mobile ad platform, AdMob since last June. Apparently Google likes the results they are getting, because they are now rolling these types of ads out globally.
Marketers will be able to display advertisements to try to get people to either install a [...]
Heather Vale of Performance Marketing Insider speaks with Barb Mayo, Director of Affiliate Management for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what Phreshclick is, why it was started, what the benefits are to working with Phreshclick as an affiliate, and what Barb’s experience is [...]
Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what April does at Phreshclick, why the term “affiliate” can be confusing sometimes and what Phreshclick offers to affiliates that other CPA networks don’t. Also hear about April‘s experience [...]
Some pretty interesting information according to Affiliate Summit’s AffStat that claims, among other things, the majority of affiliates are married men making less than $20k a year? Adknowledge was nice enough to turn this information into a handy info graphic that really surprised me, not just because it makes the claim that the majority of affiliates aren’t [...]
A federal district judge in Atlanta is expected to provide a ruling shortly in a Federal Trade Commission case against the marketers of three weight-loss and health-related dietary supplements. In May, the defendants were ordered to pay more than $40 million for violating a 2008 court order.
The defendants ran an operation known as Hi-Tech Pharmaceuticals, Inc. They allegedly continued [...]
According to a recent report from Digiday, Facebook has made a change to their advertising standards, which will allow marketers to target the same people more often with ads. In the past, marketers could only show the same ad to individuals who have not liked their page once per day. The updated rules now allow [...]
Google has gotten its first major victory in a patent infringement case that has been going on since 2011. In a 2-1 decision by the U.S. Court of Appeals for the Federal Circuit in Washington, the $30.5 million fine that Google would have had to pay to Vringo has been overturned.
Vringo filed a suit back [...]
There has been a lot of talk recently about how bots and automated programs are having a major effect on the marketing and advertising industries. According to the latest Securities and Exchange Commission (SEC) report from Twitter, however, bots are very active on their social network as well. According to the filing, about 8.5% of [...]
The FDA has been asked by 29 U.S. States to strengthen regulations concerning e-cigarettes so as to make sure that young people are better protected from nicotine addiction.
Attorneys General from all over the United States have signed the letter that asks the Food and Drug Administration to limit marketing and advertising for electronic cigarettes as [...]