Performance Marketing Insider: Where Performance Marketing Starts!

Eight Email Marketers Indicted for Fake Stock Tips via Email

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Anyone who has been online more than a few days has seen advertisements for websites that claim to be able to help you make major profits off of penny stocks.  They often ask you to sign up for their email where they will shoot out the ‘hottest penny stock tips’ as they become available.  While [...]

John Matthew Dwyer, Diet Pill Marketer Banned from Weight-Loss Industry by FTC

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The FTC has recently agreed to settle with John Matthew Dwyer III, the co-founder and former CEO of HealthyLife Sciences, LLC.  The settlement specified that he agreed to be banned from the weight-loss industry.  This includes manufacturing and marketing any type of weight-loss products in the future.
The FTC filed a complaint against the company, which [...]

Possible new Facebook Feature – Scheduling Deletion of Posts

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Facebook has confirmed that they are testing out a new feature with a small number of business users.  The feature would allow you to set a deletion date on your posts when you create them.  This is an excellent idea for businesses, and even the average user could likely find a great way to use [...]

Yahoo to Receive $9Billion in Cash with Alibaba IPO

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If Yahoo ever decides to drop out of the tech industry, it seems that they could do quite well providing people with stock tips.  They will be making an estimated $9 Billion when Alibaba launches on the New York Stock Exchange later this week.  Yahoo currently owns about 22.5% of the company.  They are under [...]

Online Reviews now Protected By California Law

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If you’ve ever stopped to read all the fine print when purchasing or leasing certain products or services, you would notice that there are often ‘non-disparagement clauses’ built in.  These clauses are written to prevent you from writing a negative review about a product, or even attempting to discourage people from purchasing it by telling [...]

YouTube Dominates Conversions for Paid Social Campaigns

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According to a recent study performed by AOL Platforms, marketers who are looking to harness the power of paid social campaigns will want to look closely into using YouTube as a big part of their investment.  The study shows that when introducing new products, YouTube is able to generate an average of a 14% conversion [...]

Green Coffee Bean Manufacturer Settles FTC Charges

Mehmet Oz, host of the Dr. Oz Show testifies on Protecting Consumers from False and Deceptive Advertising of Weight-Loss Products - DC

Applied Food Sciences, Inc. (“AFS”), has settled Federal Trade Commission charges that it used the results of a flawed study to make baseless weight-loss claims about its green coffee extract to retailers, who repeated those claims in marketing finished products to consumers.
The FTC complaint alleges the study was hopelessly flawed and that no reliable conclusions could [...]

New Study Shows Performance Marketing Bigger than Ever

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According to the new 2014 Online Performance Marketing Study, online performance marketing is generating marketers over €1 Billion per year in profits.  In addition to the massive amounts of money that the marketers themselves are making, they are boosting the profits of the companies they are promoting by about €14 Billion.  The report also found [...]

Extortion Class Action Case against Yelp Dismissed

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In a recent case (Levitt v. Yelp) the plaintiff claimed Yelp was manipulating reviews on their site to attempt to gain additional revenue from business owners.  The US Ninth Circuit Court of Appeals has upheld a lower court’s dismissal of this case, which was a class action case, because of a lack of evidence.
The lower [...]

Updated Chrome Toolbar for AdSense Analytics & More

Google Lawsuit

Google has recently released an update to the Google Publisher Toolbar, which will allow users to see data from Google Analytics right from this one convenient spot.  Those who use either AdSense, Ad Exchange or DoubleClick will be able to incorporate their analytics data into the toolbar immediately.
This is a convenient way to keep track [...]

How to Choose Images that will get Your Content Shared

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If you’re making blog posts or any other content on your site, you will want it to be shared on Facebook, Instagram, Twitter and other social networks.  In some cases, you can write high quality content and it will naturally get shared by readers.  Most of the time, however, you can boost the engagement factor, [...]

UK Bloggers Suck at Affiliate Sales?

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Millions of people from around the world start their own blog because they are hoping to have some fun publishing content, and maybe make some nice income at the same time.  While most people recognize that the vast majority of bloggers won’t get rich from their sites, most people also hope that they will at [...]

Why you should Avoid Surfing for Hacked Nude Celeb Pics

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As I’m sure everyone has heard by now, nude and explicit images of over 100 celebrities, including Jennifer Lawrence, Victoria Justice and Kate Upton were illegally obtained by a hacker, and then released online.  Sadly, many peoples reaction to hearing of this blatant crime and invasion of privacy is to pull up Google and start [...]

Millionaire Network Closing Doors, Screwing Everyone

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Millionaire Network, the company that promoted itself as being owned by milllionaires and making millionaires has decided to shut down without notice, leaving publishers in the cold with no way of knowing if they are going to ever be paid. Another network that many “experts” and “journalists” were paid to promote turns out to be [...]

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