Performance Marketing Insider: Where Performance Marketing Starts!

What Are Proven Subject Lines?

subject line

According to, 69% of email recipients report email as ‘spam’ based on the subject line alone. Combine that with the 21% of email recipients that report a message as ‘spam’ even if they know it isn’t and the results don’t look so good.

But, the crew at AdStation by Adknowledge released a new eBook detailing the best […]

Google Launches ‘Mobile-Friendly’ Labels

The Google Building

Everyone knows that having a mobile friendly site is essential for serving customers today.  With a growing percentage of people using their mobile devices for the majority of their browsing, it really just makes good sense to put in the time and effort necessary to optimize your site with these customers in mind.  Google has […]

Facebook Punishing Marketers Again


Facebook has just announced that starting in January, they will be further throttling pages that are made to help promote sales, sweepstakes or even just reuse ad copy.  These posts, which are 100% organic in nature and would only be seen by people who already follow your page, will not show up in their News […]

Google Analytics Announces iOS App Install Tracking


In what many will see as a feature that should have been out some time ago, Google has just announced a new option for tracking iOS app installs.  This feature, which is now a part of Google Analytics, will allow you to track the effectiveness of app install ad campaigns.  You’ll not only be able […]

Pinterest – It’s not just for the ladies anymore


Pinterest has been one of the hottest social networks over the last year or two, and one of the most effective ways to drive quality traffic.  The one potential problem marketers had run into, however, was that the site was primarily used by women.
According to a recent announcement, however, that may not be the case […]

Don’t Talk about Sex – AdSense Cracking Down?

Adsense Sex

If you are running any sites that make money through Google’s AdSense program, you may want to start really being careful about what you post about.  While everyone knows that AdSense does not allow their ads to be posted on porn sites, it seems like they may be expanding that restriction a bit (though with […]

Yahoo! Purchases BrightRoll for $640 Million


It has been a few months since we’ve seen Yahoo! Make any major purchases, which is somewhat surprising given the fact that they got a massive cash infusion from the Alibaba IPO.  It was recently announced, however, that they have made quite a significant purchase, and all in cash.  BrightRoll, which is a programmatic video […]

How to Scale Your Display Campaign


Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover why it’s best to start with an RTB platform and when you should scale to managed campaigns. Find out how to […]

Facebook makes it Easier to Unfollow Pages


Facebook has announced that they are in the process of rolling out an update to both the desktop and mobile versions of the social network, which will make it easier than ever to have control over what you see in your News Feed.  The changes will allow people to click on a small drop down […]

Alert: Google Makes big Pirate Algorithm Change

Google Pirate

While not nearly as famous or influential as either Panda or Penguin, the algorithm typically called “Pirate” has gotten a long overdue update.  The update, which began rolling out on October 17th, is designed to try to push sites that promote illegal downloads off of the search results pages.  For example, torrent sites are less […]

Twitter attempting to Monetize Your Emotions


Over the past year there has been a lot of talk about the advertising side of Twitter, and most of it has been positive.  They have done a good job at keeping their ads unobtrusive, while still providing a great service to the people buying ad space.  As they continue to test their ‘Buy Now’ […]

iPad Remains Dominant for Tablet Traffic

Happy iPad

There have been quite a few reports in recent months that Android and Microsoft tablets are making significant gains in market share against the iPad.  While this is certainly true in regards to the number of devices being shipped, it doesn’t appear to be translating into the amount of traffic being generated by tablets in […]

UnGagged SEO Conference in Las Vegas on November 15 – 17


Ungagged is a place where people will learn more about how to grow their internet business, without any of the corporate sanctions or the sponsors that only seem to say “no”.
It is a completely unedited, unrestricted, and uncensored talk from some of the best, and most educated speakers in the field of taking your online […]

Report: Pinterest Best for Qualified Leads


Shareholic has recently released a new report that goes over the different social sharing sites, and which ones are most effective for driving traffic and sales.  While it is no surprise that Facebook remains the number one source in referral traffic, it seems that for many people, Pinterest actually provides more value.
Facebook accounts for about […]

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