Performance Marketing Insider: Where Performance Marketing Starts!

Why Use Re-Targeting?

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Retargeting is still highly effective, and ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. Heather Vale Goss of Performance Marketing Insider speaks with Shannon Titus, Marketing Director, and Marc Fujikawa, Senior Account Manager at Retargeter, to find out how their solutions help you optimize your marketing spend by serving targeted [...]

Schaaf-PartnerCentric Acquires Paulson Management Group

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Schaaf-PartnerCentric, a leading affiliate program management agency, has recently announced that they have acquired Paulson Management Group, Inc.  The financial terms of the agreement have not been disclosed at this time, but the two companies will operate out of the existing main offices of Schaaf-PartnerCentric, in Austin, Tx.
The combined company will be managing over 75 [...]

Pseudonyms Allowed on Google+

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Google+ has finally removed their restriction that said people were only allowed to use their real names on the social network.  In addition to opening up the floodgates on pseudonyms, they also issued an apology for taking so long to do this.
In the announcement, they said, “When we launched Google+ over three years ago, we [...]

Major new Study into Advertising Bot Fraud Launched

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According to a recent press release, the Association of National Advertisers (ANA) and White Ops are joining forces to conduct a joint research study into the topic of bot fraud.  As you have likely noticed, the estimates on how much fraud exists in the digital advertising industry vary greatly from one announcement to the next.
While [...]

Ed Magedson founder of RipOffReport.com facing Criminal Charges

Ed Magedson, founder of Ripoff Report

According to recently unsealed court documents, RipOffReport.com (ROR) and its founder are under investigation and may face criminal charges for a conspiracy that includes extortion, obstruction of justice and witness tampering in connection with a 2011 murder trial of Tracy Richter, who was the ex-wife of one of ROR’s most vocal critics – Michael Roberts.
Ben [...]

Illinois AG Targets Student Debt Relief Providers

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The Illinois Attorney General yesterday filed lawsuits targeting what it alleges to be student loan debt scams that purportedly seek to exploit people struggling to repay their debt. The lawsuits are the first in the nation to crack down on an emerging industry of alleged scam operations charging upfront fees for services or for government services that may already be free of charge.
The [...]

Is 7Search a Good Choice for Buying Media?

Kenneth Cole, who is in Business Development at 7Search.com

Heather Vale Goss of Performance Marketing Insider talks with Kenneth Cole, who is in Business Development at 7Search.com. In this interview at LeadsCon in Las Vegas, discover what 7Search is, how to sign up to be a publisher, and what kind of criteria you need to meet. Also find out what the benefits are of [...]

Google is back in China again

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After about a month of being totally blocked in China, Google is back up and operational.  In the time leading up to the 25th anniversary of the Tiananmen Square pro-democracy protest, and the massacre that took place there, Google and a number of other web services have been completely shut down.
According to the Chinese government, [...]

Green Polkadot Box Boasts Rapids Affiliate Growth

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Green Polkadot Box Incorporated, which is a popular health food site that offers a wide range of organic and/or non-GMO food products recently launched a new affiliate marketing program to help improve sales.  In the two months since they were launched, they have attracted 1151 new affiliated, which have access to over 25 million health-minded [...]

Twitter offers Improved Data for Marketers

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Twitter has recently given their analytics dashboard a major facelift.  The new dashboard will give advertisers a much more in depth look into how their tweets are doing.  Specifically, this update provides insights into organic tweets and how many impressions and engagements they are getting.
The update is only for advertisers, verified users and Twitter Card [...]

Affiliate Marketing Builds trust with Shoppers

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According to a recently published study, brands that use affiliate marketing to promote their products or services are trusted significantly more than those that use other digital marketing strategies such as email marketing, social media marketing or even display advertising.
The study surveyed 1128 online shoppers and 206 bloggers (who don’t use affiliate marketing to monetize [...]

Mobile Social Sharing Jumps 30% in Q2 2014

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While everyone already knows that mobile is incredibly important for social media sites and marketers alike, a new report has found that its importance is continuing to grow at a rapid pace.  The report, which was published by ShareThis, found that people are sharing content on their mobile devices more than 30% more in in [...]

Speed Up Conversion Rates with Interactive Banners

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One of the biggest issues internet marketers today face is that shoppers take so long to make a purchase.  They often visit a sales page 3-4 times before deciding whether or not they really want to buy.  This is an especially significant issue for performance marketers, since this could mean the shopper ends up making [...]

Twitter Purchases TapCommerce to Improve Ads

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Twitter has recently announced that it is acquiring TapCommerce, the New York based mobile re-targeting and re-engagement advertising company.  The deal, which was worth a reported $100 Million, made the announcement as part of their launch of the mobile app promotion suite.
This is the latest acquisition for Twitter related to their advertisement offerings.  Last year [...]

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