Performance Marketing Insider

Interesting News out of HasOffers today which raised almost $10M in cash from investment companies, with Accel Partners being the main funding source. While investments and funding is a normal part of doing business, they had always been thought a very cash rich cash positive company. No huge scandal here folks, but it does give [...]

An interesting story out of the Google I/O conference last week actually took place just across the street from the conference center.  As Bing (Microsoft’s search engine) continues to attempt to gain relevance in the search engine wars they have been pushing a marketing campaign called “Bing it On”.  This push has been going on [...]

The Yahoo! Board of directors has reportedly approved a deal to pay $1.1 Billion in cash for Tumblr, the popular blogging site which also fronts as the biggest porn site in the world.  This move has been rumored about for the past week or more, but it has now been reported in the Wall Street [...]

Everyone knows that word of mouth advertising is among the most effective type available.  When your friend tells you to try something new, you’re far more likely to give it a shot than if you simply see a commercial with some random actors trying to explain why they love the product.  The problem for marketers [...]

Performance Marketing Insider has been covering the case of Shawn Hogan and Brian Dunning since the case was first launched a few years ago.  Every step of the way his supporters have come out saying that he wasn’t guilty, that he was set up. Now, as you may have read in PMI, both Shawn Hogan [...]

Are you a victim of Google’s Penguin 2.0 or the “Super-Penguin,” as we are calling it here at PMI? If you’ve received the ice-cold shoulder of the Super-Penguin, there might be a few reasons that this is happening. We’ve put together a few tools and ideas how to fix your link profile and perhaps restore [...]

As an affiliate, one of your primary concerns is longevity. Is the offer that you are promoting going to be stable enough to promote for months/years and consistently generate income? Even if an offer remains a steady revenue generator, are you confident that your CPA network will pay you by your scheduled payment date? Can [...]

Engage:BDR, the #1 performance marketing display network in the world, has announced that they have opened inventory that reaches over 50 million unique female visitors, age thirty-plus, to media buyers.
Engage:BDR has long been the leader for targeted media buys, and with this huge inventory selection open, this is a unique opportunity that you will not [...]

With all the payment issues in the industry, it’s good that a company continues to try to attract the top-notch publishers with unique opportunities. Despite having one of the top growth years ever, AdStation by Adknowledge continues to try to recruit new publishers who haven’t tried their revolutionary system.  In order to help improve your ROI [...]

It is really no surprise that congress is finally taking up the issue of applying sales taxes to e-commerce sales.  Honestly, many people are surprised it has taken them this long.  If the house passes the “Marketplace Fairness Act” which they are expected to vote on within the next few weeks there will be some [...]

In what is shaping up to be one of the most active months in history for Google’s SEO team they have just announced late Tuesday evening that they took action against thousands of link selling sites.  These sites which build up networks of well ranked sites and sell links to people have become quite popular [...]

Nielsen and ABC today announced the network’s participation in Nielsen’s first-ever trial to expand its Nielsen Online Campaign RatingsTM solution to mobile. Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of digital advertising. Incorporating mobile apps will significantly extend the solution’s coverage footprint, which currently includes computer [...]

No, I am not obsessed with Matt Cutts. I barely even know him. We once shared a drink and then… well. that’s another story…Google’s head of search spam, Matt Cutts, released a video to help answer many of the questions webmasters have been asking over the past several weeks.  He focused primarily on what webmasters [...]

Austin, TX (PRWEB) May 09, 2013- The Affiliate Summit Pay It Forward Scholarship program was started by conference founders Missy Ward and Shawn Collins to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend.
The most recent event, Affiliate Summit West 2013, had over 5,000 attendees [...]