Performance Marketing Insider: Where Performance Marketing Starts!

FTC Warns Advertisers In Initiative to Improve Disclosures in Ads

FTC Disclosure

As part of “Operation Full Disclosure,” the Federal Trade Commission has sent warning letters to more than 60 companies that allegedly failed to make adequate disclosures in their television and print ads.  According to a September 23, 2014 statement from the agency, the effort is the agency’s latest “to ensure that advertisers comply with federal law and [...]

Google Confirms New Panda Updating Rolling Out Now

Google Panda Rollout

In what is becoming a fairly rare event, Google has officially announced that they are pushing out an update to the Panda algorithm changes.  This update is made to help the search engine to identify websites that have low-quality content (and presumably punish it in the rankings).
There have been many updates over the past several [...]

Russia to Crack Down on Search Engines & Social Media

Russian Police

According to the Moscow Times, Russia has notified top search engines and social media sites including Google, Twitter and Facebook that they need to register as ‘organizers of information distribution.’  Many expect that this is a move that will soon lead to censorship on these sites within Russia.
The companies notified will have until the end [...]

New Whitepaper Shows Benefits of Cross Channel Retargeting


Marian Software has released a new white paper titled, “The Multiplier Effect of Integrating Search & Social Advertising – A best practices guide for cross-channel marketing.”  In the paper they share information gathered from a large study that looked at over 200 enterprise level advertisers who used Google, Bing and Facebook campaigns in their overall [...]

Performance Horizon Group Gets $10M Financing


Performance Horizon Group (PHG), the leading provider of partner marketing solutions for enterprises, announced today it has raised $10 million in Series B funding led by new investor Mithril Capital Management and that Ajay Royan, Mithril’s managing general partner, has joined the PHG board of directors. Existing investors DN Capital and Greycroft Partners also participated [...]

Facebook Launching Major Ad Network

A Facebook logo on a computer screen is seen through a magnifying glass in Bern

Facebook will be launching out a major new ad network, which will allow them to display advertisements throughout the web, according to a recent Wall Street Journal article.  This launch is a long time in coming, and will put them in a position to directly compete with Google when it comes to being the ad [...]

Executive Changes at Cake not Huge Deal


Had time to speak to the executive staff this morning at Cake (fka Cake Marketing) about the firing of their President Jeff McCollum and where the company is currently going. Many people had expressed to me over the last few days their concern about what this meant for the company, and if they would get [...]

Cake Terminates President and Founder, Jeff McCollum

Cake Jeff McCollum

Despite being the main force behind the main business, Jeff McCollum, has been fired from the company he founded, Cake (fka Cake Marketing). The reasons were not given, except in a financial statement that the parent company Accelerize New Media had fired him “for cause.”
This termination was done without much being written anywhere, nor any [...]

CTR is Useless According to Study


A new study looking at mobile advertising has found that click-through rates (CTR) are not nearly as important as many people think.  The study was paid for by xAd and performed by Nielsen, and looked at a number of different factors including how valuable specific stats can be for marketers using mobile platforms.
The data was [...]

How Neverblue has evolved in the Digital Marketing industry


Heather Vale of Performance Marketing Insider talks with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, through the power of the internet. In this exclusive interview, the second of two parts, discover how the 10-year-old network’s establishment in international markets helps affiliates, when and why the mobile division Pulse Mobile was started, what kind [...]

Facebook getting More Ad Revenue than Expected


According to a new report that was released by eMarketer, US adults typically spend about 6% of their total ‘digital media’ time on Facebook.  That works out to an average of about 21 minutes per day.  Despite only having 6% of the total amount of time spent, they are pulling in about 10% of the [...]

Google no longer requiring a “Plus” account for gMail & Other Google Properties


For the past 2 ½ years Google has made it mandatory to sign up for their social network if you want to use any of their other services.  Even if you never visited the Google+ page, you still had an account if you signed up for gMail, Google Docs or even YouTube.
Finally, however, Google has [...]

Yelp Fined $450k for Violating COPPA


Yelp is, once again, in some legal trouble.  This time it is for collecting personal data from minors under the age of 13.  This data was collected in a way that violated the Children’s Online Privacy Protection Act (COPPA).
The COPPA requires that companies get parental consent if they want to collect personal information, such as [...]

Email Marketing Delivery Down? New Report Answers…


A new report from Return Path has been released, and sheds important information about the deliverability of email marketing messages.  While there has been a lot of changes to the email marketing industry over the past year, with Google implementing inbox tabs and more, the report finds that the deliverability rate has stayed largely level.
On [...]

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