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Yelp Fined $450k for Violating COPPA

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Yelp is, once again, in some legal trouble.  This time it is for collecting personal data from minors under the age of 13.  This data was collected in a way that violated the Children’s Online Privacy Protection Act (COPPA).
The COPPA requires that companies get parental consent if they want to collect personal information, such as [...]

Email Marketing Delivery Down? New Report Answers…

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A new report from Return Path has been released, and sheds important information about the deliverability of email marketing messages.  While there has been a lot of changes to the email marketing industry over the past year, with Google implementing inbox tabs and more, the report finds that the deliverability rate has stayed largely level.
On [...]

How did Neverblue Survive?

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What kind of change happens over 10 years? Heather Vale of Performance Marketing Insider sat down to speak with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, as Neverblue celebrates its 10th anniversary. In this exclusive interview, the first of two parts, discover what Neverblue is, why they’re the granddaddies of the industry, what [...]

Intermundo Media to Pay $500k in Fines For Mortgage Leads

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The FTC has recently reached an agreement with Online advertising agency Intermundo Media, LLC  (AKA IMM.com aka Delta Prime Refinance) for running deceptive fines attempting to generate mortgage refinancing leads.  According to the settlement, the company ran ads that claimed they were able to provide free refinancing.  The ads ran on Google, Microsoft, AOL, Yahoo [...]

CFPB Targets Payment Processor for Providing “Substantial Assistance” to Debt Relief Servicers

Obama Makes Statement On Cordray Confirmation

The Consumer Financial Protection Act of 2010 and the Telemarketing and Consumer Fraud and Abuse Prevention Act regulate certain actions of debt relief service providers, such as requesting or receiving fees from consumers prior to the service provider successfully renegotiating at least one of the consumer’s debts and the consumer having made at least one [...]

B2B Companies to Grow Content Marketing Budgets in 2015

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Content marketing has been a powerful tool for all types of companies for many years.  Due largely to Google updates and other online trends, the value of great content is expected to continue to go up long into the future. According to a recent study from Starfleet Media, this fact is not being lost on [...]

Facebook Adding Advanced Filtering for News Feed

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When spending time on Facebook most people are used to seeing the same types of ads and shares throughout their news feed day after day.  In order to minimize ‘content fatigue’ for its users, Facebook is putting in a change that will allow members to directly impact what types of things they see in a [...]

Mastering B2B Online Marketing Using LinkedIn Ads

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If you are looking into marketing your business’ products or services directly to other businesses, then LinkedIn is definitely an excellent online marketing channel. However, knowing how to do it effectively can be the determining factor between success and failure.
LinkedIn works great for marketing towards businesses simply due to the fact that you can target [...]

Eight Email Marketers Indicted for Fake Stock Tips via Email

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Anyone who has been online more than a few days has seen advertisements for websites that claim to be able to help you make major profits off of penny stocks.  They often ask you to sign up for their email where they will shoot out the ‘hottest penny stock tips’ as they become available.  While [...]

John Matthew Dwyer, Diet Pill Marketer Banned from Weight-Loss Industry by FTC

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The FTC has recently agreed to settle with John Matthew Dwyer III, the co-founder and former CEO of HealthyLife Sciences, LLC.  The settlement specified that he agreed to be banned from the weight-loss industry.  This includes manufacturing and marketing any type of weight-loss products in the future.
The FTC filed a complaint against the company, which [...]

Possible new Facebook Feature – Scheduling Deletion of Posts

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Facebook has confirmed that they are testing out a new feature with a small number of business users.  The feature would allow you to set a deletion date on your posts when you create them.  This is an excellent idea for businesses, and even the average user could likely find a great way to use [...]

Yahoo to Receive $9Billion in Cash with Alibaba IPO

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If Yahoo ever decides to drop out of the tech industry, it seems that they could do quite well providing people with stock tips.  They will be making an estimated $9 Billion when Alibaba launches on the New York Stock Exchange later this week.  Yahoo currently owns about 22.5% of the company.  They are under [...]

Online Reviews now Protected By California Law

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If you’ve ever stopped to read all the fine print when purchasing or leasing certain products or services, you would notice that there are often ‘non-disparagement clauses’ built in.  These clauses are written to prevent you from writing a negative review about a product, or even attempting to discourage people from purchasing it by telling [...]

YouTube Dominates Conversions for Paid Social Campaigns

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According to a recent study performed by AOL Platforms, marketers who are looking to harness the power of paid social campaigns will want to look closely into using YouTube as a big part of their investment.  The study shows that when introducing new products, YouTube is able to generate an average of a 14% conversion [...]

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