Tuesday , 9 February 2016
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  • TCPA Consent: How To Obtain Legally

    TCPA Consent: How To Obtain Legally

    This is PART THREE in a five part series focusing on Internet marketing, lead generation and telemarketing compliance.  The amended Telephone Consumer Protection Act (“TCPA”) regulations have imposed a number of obligations upon telemarketers, including additional consent, abandonment and opt-out requirements for pre-recorded or autodialed telemark...

  • European Mobile Advertising Firm Receives Major Investment for Growth

    European Mobile Advertising Firm Receives Major Investment for Growth

    Widespace, which is a European mobile advertising company, has just announced that they secured a 15.8 million Euro investment in growth capital.  The mobile company has been in business since 2007, growing rapidly over that time. They currently operate in 10 countries and employ 230 people.  They have also been featured in Deloitte’s Technology fa...

  • Instagram To Launch Support for Multiple Accounts

    Instagram To Launch Support for Multiple Accounts

    When it comes to Instagram, marketers make up a significant percentage of total number of posts.  Due to the popularity of the site and the effectiveness of using it for driving sales, this should come as no surprise.  One problem that many marketers have faced, however, is that the mobile app for Instagram only allowed ... ...

  • Mobile Advertising’s Biggest Issue is Fat Fingers and Accidental Clicks

    Mobile Advertising’s Biggest Issue is Fat Fingers and Accidental Clicks

    When people think of problems associated with mobile advertising it is almost always concerning ad fraud or ad blocking.  While these two things are absolutely big issues that need to be addressed, a new study shows that they are likely not the biggest problem. Retale, a location-based mobile ad platform, conducted a survey that asked ... ...

  • Rakuten Predicts Affiliate Marketing Growth to $7 Billion a Year.

    Rakuten Predicts Affiliate Marketing Growth to $7 Billion a Year.

    New research by the fine folk at Forrester Consulting, and paid for by the great guys at Rakuten shows that performance and affiliate based marketing will grow in leaps and bounds in the next five years. The report claims that over 80% of all advertisers and 84% of all publishers are running some type of ... ...

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